Mediaweek: Nets Making Greater Use of Online Video
Posted by iTVX Staff on September 8th, 2008
The broadcast networks are stepping up efforts to promote their 2008-09 fall-season shows with a particular emphasis on Internet video—a move that signals how they are learning to exploit the medium and gain back some of the confidence they surrendered to the “anytime, anywhere” environment online.
While they are all using online video, ABC, CBS, NBC, the CW and Fox have chosen different approaches in their deployment of it to woo new viewers while retaining loyal ones.
Knowing that plenty of programming will find its way online anyway, the nets have begun to use it creatively for marketing purposes, in addition to simply offering some of their content for free. “It’s indicative of how their thinking has matured,” said James McQuivey, a principal analyst at Forrester Research.
This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar The global leader in product placement and branded entertainment valuation services. Read more from this authorTags: iTVX in the News