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Lance Armstrong is coming out of retirement to compete in the 2009 Tour de France. Gold mine opportunity for sponsors. We’ll keep you posted on who lines up to help promote the athlete and vice versa.
Various online sources are saying Teenage Mutant Ninja Turtles is getting revamped yet again only this time it’ll be part live action and part CGI. It’s unclear whether or not this will actually happen, but it does make you wonder if Domino’s Pizza is going to be involved. As we all know, the TMNT love their Domino’s as evidenced by the 1990 film. See below:.
The lead article in this week’s Ad Age was “GOP gets its red sports car,” in which a brand expert opined that if Senator McCain is a Ford F-150 and Senator Obama is a Prius, Governor Palin must be a Red Camaro. That well may be. And while trying to be neutral politically (at least for this column, he says while writing about politics), the danger is that she may be a Ford Edsel. Read the rest of this entry »
At a conference in San Francisco, Steve Jobs unveiled the new Nano (very thin) and announced NBC shows will return to the iTunes library including The Office, Monk, Battlestar Galactica, and 30 Rock. Even better? They’ll be available on HD as well. HD episodes are $2.99 ccompared to $1.99 for standard versions of the shows. HD on iTunes can translate well for advertisers. All products will be a little more visible on your iPod. Just talking about it makes me think back to The Office episode set in Chile’s.
Spotted: a young, sexy TV network desperately strutting its stuff. That not-so-blind item is, of course, referencing the CW, which hopes it is about to see a turnaround in its fortunes. It’s promoting the heck out of “Gossip Girl” and a remake of “Beverly Hills, 90210,” even as media buyers and a prominent affiliate make preparations in case a cancellation is in its future. Full Story
The Internet is swirling with rumors that Tom Cruise will voice the villain in the new Shrek film: Shrek Goes Forth. Cruise is hot once again following his cameo as a bald-overweight studio exec in Tropic Thunder. Hopefully Forth will be better than Third. It won’t take much to make that happen. In any event, this is just a rumor for now.
The actor Ashton Kutcher swapped Hollywood for Silicon Valley to introduce an interactive celebrity news site called BlahGirls. His company was one of 52 appearing at the TechCrunch50 conference before an audience of venture capitalists, industry experts and the media.
NBC Universal and Google said they would form a strategic partnership that would give the search-advertising giant access to TV-ad inventory on various NBC cable channels, a move that could be seen as a major victory in Google’s quest to sell ad time in more targeted fashion and in a way that would have a TV network give up some of its control over the ad-sales process. Read the rest of this entry »
Those car product placements may work but according to a UK survey of 3,000 people plus by G2 Data Dynamics, “word of mouth” recommendations by friends, coworkers, and relatives are what really persuade people to buy new cars. As outlined in the story by UTalkingMarketing.com, car companies don’t really come into play. Alan Thorpe, commercial and operations director at G2 Data Dynamics, was quoted in that story as saying, “It is interesting to note that, in spite of the money being poured into advertisement campaigns and product placement, it is still word of mouth that influences consumers when they buy a car.” Read the rest of this entry »
According to BrandWeek,Dwight Howard is joining the “got milk?” campaign. The NBA All-Star from the Orlando Magic recently signed a deal that will be presented via the Internet and print. There will also be a “Refuel Your School” promotion across 25 high school sports teams as well as a special sweepstakes.
