Archive for September 11th, 2008

Ad time in the Super Bowl seems to be disappearing faster than a plate of buffalo wings. NBC, which will broadcast Super Bowl XLIII from Tampa, Fla., next year, has sold more than 80% of its available ad inventory for the game, said Seth Winter, senior VP-NBC Sports and Olympics sales and marketing.

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By Jon Chattman, iTVX Staff

The London-based agency Dare is bringing some pizazz to Sony Ericsson’s new Xperia X1 cell phone with the launch of a new Web series. Starting September 22, every Monday, Wednesday and Friday will see “Who is Johnny X?” take flight. The show is about - yes - Johnny X, an amnesiac who is trying to piece his life together thanks to hints on his phone. A day doesn’t seem to go by without the announcement of a new original Web show tied to a product. I wonder what product will unleash a Web show next. Maybe Trojans could get into the business of Web shows and help stress protective sex. Perhaps even Jordin Sparks would approve.

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With stoners Dale (Seth Rogen) and Saul (James Franco) hitting UK cinemas in comedy Pineapple Express tomorrow, we’ve been embracing their low-key approach to fashion. There’s our article on “getting the slacker look” which gives a run-down of the pair’s grungy gear, but for those of you eager to get your hands on the real deal – head on over to eBay. The auction site has a whole host of Pineapple Express costumes, from Dale’s battered brown suit combo to Saul’s pyjama pants. Sound like your kinda thing?

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By iTVX Staff

TheWB.com - the newly launched website loosely based on the now defunct WB network - is teaming up with Verizon Wireless to distribute its programs to its users via VCast. “Sorority Forever” will be the first show available. It’ll be on the mobile site for eight weeks. This latest news just proves how Web and mobile content are the future. That’s a bold statement, but it’s hard to deny the trend. More shows are being put up on the Web and transferred to mobile. Next step? Original series and more original content specifically for mobile. Are we that far off? Not likely.

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By ITVX Staff

As posted here from a New York Times article today, MTV is joining forces with Hewlett-Packard for a reality series called “Engine Room.” The show airs Monday on both MTV and mtvU (multiple spots online too) and features 16 contestants in four teams working on digital projects all while donning HP apparel. The winner will get $400,000 and a chance to program MTV’s digital screen in Times Square. We think it’s an interesting premise for a show, but it remains to be seen if the product placement for HP is subtle or much too much.

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By iTVX Staff

This article shows an amazing array of cakes. Take a look at the Lego-inspired cake and the Reeses’ Peanut Butter Cup-themed one.  These are incredibly crafty and if we do say so ourselves, a strange, unique form of product placement.

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he Tribune Co. on Wednesday (Sept. 10) announced the re-launch of HoyInternet.com as ViveloHoy.com (Live it up today), showcasing a redesigned Web portal that features a new logo and a mix of lifestyle, news and sports content in Spanish and English. Read the rest of this entry »

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By iTVX Staff

According to Hollywood.com, several stars demands from the MTV Video Music Awards have been released. Among the items Christina Aguilera asked for are two bottles of Veuve Clicquot champagne. The Jonas Brothers requested sugar free and regular Red Bulls. Rihanna asked for Trish McEvoy candles, among other things. The more this story circulates, the more it becomes a form of product placement, no? I mean if Veuve Clicquot is good enough for Aguilera, it’s clearly good enough for all of us. Right?

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By iTVX Staff

The Internet is buzzing with rumors that Colin Farrell is closing in on the role Sherlock Holmes’ partner in crime in Guy Richie’s reboot of the infamous detective. Robert Downey, Jr. is already lined up to star as Holmes. Russell Crowe had been rumored to be in the running for Watson, but he may play the film’s villain instead.  Stay tuned.

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Cosmopolitan, which has used its “fun fearless female” platform to promote women’s accomplishments, is extending the program with an effort to identify female musical talent. StarLaunch, a partnership with YouTube kicking off Sept. 9, invites aspiring musicians to upload their video to YouTube to be voted on by industry vets and music fans. The winner will share the stage with pop singers Natasha Bedingfield and Solange Knowles at a concert in New York in December and get $10,000 cash to help jumpstart her music career. Read the rest of this entry »

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