Archive for September 12th, 2008

If you’re tired of venting spleen over the misadventures of The Hills‘ Lauren Conrad and company into empty chat rooms and vacant message boards, it’s time to celebrate. MTV and designers area/code have developed Backchannel, a social game where players earn points and status with quick wits and scattershot snark.

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By iTVX Staff
TiVo Inc. is joining up with Research In Motion (RIM), “a global leader in wireless innovation,” to bring TiVo services to Blackberry devices.

“TiVo subscribers will soon be able to wirelessly control their TiVo DVRs using a BlackBerry smartphone - anytime, anywhere - and that is a powerful example of how our respective technologies can complement each other to serve our mutual customers,” Jim Balsillie, Co-CEO of Research In Motion, said via a press release. “As the BlackBerry smartphone continues its evolution as a modern lifestyle device, the importance of home entertainment integration will continue to grow and TiVo will be the key in providing consumers with greater flexibility in accessing television content.”

“TiVo continues to transform and revolutionize the way people control and watch television and broadband video,” said Tom Rogers, CEO and President of TiVo Inc. “RIM and TiVo share a commitment to great user experiences, which cause our products to become seamlessly integrated into the consumer’s lifestyle. We also share a vision for the future of mobile entertainment services and we look forward to a variety of future innovations as a result of this relationship.”

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MTV Networks will launch mobile video ads on carrier-operated premium VOD services for the first time.

The first advertiser will be the U.S. Air Force, which will have pre-roll ads running across MTV’s mobile video-on-demand programming, as well as campaigns on the MTV.com mobile Web site. In addition, MTV’s mobile series “The How to Show” will be co-branded by the Air Force. Read the rest of this entry »

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Women’s Web destination SheKnows.com on Wednesday (Sept. 10) reached a content syndication partnership with Hearst Magazines Digital Media, a unit of Hearst Magazines.

SheKnows will now be featuring select articles each month from several Hearst Magazines Digital Media Web sites including Cosmopolitan.com, MarieClaire.com, HouseBeautiful.com, Redbookmag.com, and GoodHousekeeping.com.

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As budgets continues to tighten, marketers are resisting industry hype about emerging “cool” tech tools and are taking a cautious approach to experimenting with new media, according to a recent Forrester Research study.

The research reveals that although 80% of marketers say the benefits of adopting emerging channels are worth the challenges of trialing, 60% struggle to build the case for interactive marketing, and 68% would rather wait to adopt interactive channels until after they are proven. This year, Forrester’s annual Interactive Marketing Channels adoption study looks at where marketers are distributing funds. Participating in the study were 333 marketers at companies with more than 200 employees in 7 industries.
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The number of options for advertisers looking to reach the tech savvy, heavy-mobile-media consuming iPhone set are expanding nearly as quickly as the device’s user base. Read the rest of this entry »

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Google’s still on top of the search heap, as the giant accounted for just over 70% of all searches in the U.S. in August, according to Hitwise. Yahoo, MSN and Ask.com each received 18%, 5% and 3% of search market share, respectively.

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WB.com is teaming up with Verizon Wireless to make new programs available to subscribers of V Cast, its mobile video service, via a new WB Channel. The first show is “Sorority Forever.”

It was created by the director of “The O.C.” and “Chuck” in collaboration with the producers of “Prom Queen,” a short-form viral series also distributed on the WB.com and via mobile.

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By iTVX Staff

Like TiVo, Ticketmaster has partnered with mobile company Research In Motion to designate the BlackBerry as the “official smartphone of Ticketmaster.” Phone owners will now be able to search and buy tickets to events with their phones. Hear that Jonas Brothers fans?

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Even though Nina Garcia left both Elle and “Project Runway,” she can still play a role in reality TV. “Running in Heels” is Marie Claire’s answer to Elle’s TV show, “Stylista.” Premiering in March 2009, “Running in Heels” zooms in on the personal and professional lives of women who run the world of fashion-magazine publishing. Think “Ugly Betty” meets “The Real World.”

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