Archive for September 15th, 2008

By iTVX Staff

State Farm will sponsor A&E’s new reality show Jacked: Auto Theft Task Force when it premieres on Sept. 21. The agreement will see A&E producing in-episode bumpers as well as State Farm-geared vignettes, according to TV Week. Read the rest of this entry »

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By iTVX Staff

At the New York Television Festival in Manhattan today, NBC Entertainment co-chair Ben Silverman dismissed rumors his job is in jeopardy and stressed the importance of brand integration in shows.  As reported on the Hollywood Reporter’s Web site, Silverman acknowledged once again his commitment to heavily advertised shows. “Everyone is fixated on the fall,” Silverman said. “I am fixated on the fourth quarter.”

For THR’s story, click here.

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By iTVX Staff

She’s already formed her own clothing line (L.A.M.B.) but singer Gwen Stefani isn’t done. According to People.com, the No Doubter will create an exclusive line of work-wear for W Hotels starting this fall. Female staffers of the hotel bars (Gerber) will wear L.A.M.B. gear. Stefani recently delivered birth to a second baby boy and will soon embark on a No Doubt reunion.

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By iTVX Staff

Bangkok Dangerous opened in the top spot last week with a lackluster $ 7.8 million at the box office. While the movie is already out of the top spot, BrandChannel as it does each week, runs down the top earner at the box office’s product placements. Read the rest of this entry »

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By iTVX Staff

Remember when Napster made news for all the wrong reasons? Anyway, news comes today that retail chain Best Buy has agreed to purchase the company for $121 million. The news comes from the Wall Street Journal, who noted that Napster includes some 700,000 subscribers as well as various other capabilities. The move is seen as Best Buy trying to compete in a playing field that includes iTunes and Amazon.

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By iTVX Staff

Riding high off press that it had partnered up with Virgin Airlines, the new season of Entourage kicked off last week with additional product placement - notably Evian water and heavy use of an Apple laptop courtesy of Kevin Dillion’s Johnny Drama. Last night’s episode entitled Unlike a Virgin, had even more products placed throughout the episode. While some didn’t stand out (ie. Heinken and Malibu bottles in the background of a bar scene), others did big time. The winner of the night had to be Jack Daniels which appeared in two scenes up close. The first, a bar exchange between Eric and two potential writing clients (Lukas Haas and Giovanni Ribisi), and the second - an ending in which Read the rest of this entry »

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By iTVX Staff

Much was made of TV Guide’s recent collaboration with ABC television, and now OK! Magazine is entering the mix. Dirty Sexy Money will get a tie in with the magazine. The ABC show’s Oct. 1 premiere will be hyped within the Sept. 17 issue in the form of a magazine-within-a-magazine according to Mediaweek.  In the magazine “mockup,”  the characters of the show as well as story lines will be unleashed in Buzz! Magazine, a fictional mag that will have the look and feel of OK! Read the rest of this entry »

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TV product placements showed double-digit
declines on broadcast and cable networks for the first half of this
year, according to The Nielsen Company, driven mostly by a drop in
cable program activity. Surveying some 11 networks by Nielsen’s Product
Placement Service, Place*Views, overall product placements dropped 15%
to 204,919. Broadcast networks increased its number of placements
during the period by 12%, while cable network dropped 20%. Concerning
the top 10 shows, broadcast programs numbered in total 21,427
occurrences; for cable, 85,480.

Full Story

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Google has purchased South Korean blogging software company Tatter and Company, or TNC. The acquisition was announced by TNC’s co-CEO Chang-Won Kim in a blog posting Friday and confirmed by Mountain View, Calif.-based Google. Terms of the deal were not disclosed.
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By iTVX Staff

According to Promo Magazine, TNT debuted a new branded micro-series last week called “Blank Slate,” a show sponsored by Acura. Similar branded shows are expected to be launched in the future. Read the rest of this entry »

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