AdWeek: Advertisers Won’t Abandon TV
Posted by iTVX Staff on September 15th, 2008
Overall, national advertisers are expected to finalize fourth-quarter prime-time upfront advertising “holds” to “orders” of more than $2 billion.
Despite a troubled economy that is spawning rising retail prices, growing unemployment and record home foreclosures, most advertisers will not abandon national television in the fourth quarter, with just about every marketer planning to spend as much, or even more, than they committed in the May upfront.
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