Joost to Unveil Web-Based Beta
Posted by iTVX Staff on September 18th, 2008
Joost, the mega-hyped, well-funded but infrequently viewed Internet TV startup is taking a page from Facebook and other social networking properties’ playbooks as it attempts to reboot its inert business.
The company will unveil the beta version of its long rumored Web-based version on today with a host of social media-ready features, as executives bet on community-driven viewing as a way to differentiate the video hub from well-received upstarts like Hulu. At the center of the new Joost.com is JoostFeed, which much like Facebook’s signature News Feed alerts users about shows their friends are watching or have recently watched — hopefully stimulating group viewing and more “I didn’t know they had that show” moments.
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