Archive for October, 2008

The Tiffany Network isn’t just for older consumers — at least when it comes to online programming.  In fact, its online audience skews far younger than its linear TV viewership. According to data compiled by Magid Media Labs, the average age of a CBS online viewer is 36, compared to 53 for CBS TV. Plus, the net’s online content draws 52 percent of its audience from the key 18-49 demographic. On TV, about 27 percent comes from that age group.

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Ice Cube is looking to crack the TV series business.Cube is set to write and exec produce an hourlong buddy cop comedy for NBC. Universal Media Studios is behind the untitled project, as is Cube’s Cube Vision shingle.

Besides Cube, Matt Alvarez — who runs the production company with him — is set to exec produce.

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The Beatles are entering the digital age in a way few would have predicted: through a videogame.The single-most important catalog in music, one that has never been licensed for any digital sales, is being opened up for MTV Games to create a vidgame for release in time for the 2009 holiday season.

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The most old school of Web media brands is set to embrace an open source, Web 2.0 approach in a major way.

AOL—previously famous for taking a ‘walled garden’ philosophy whcih aimed to keep visitors within the portal’s confines using AOL-only tools, is expected to unveil a redesigned homepage on Oct. 30 which will allow users to integrate all of their various social networking profiles on AOL.com.

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A global campaign for Adidas out of Omnicom Group’s 180/LA launches this week, featuring a quintet of top pro hoop stars.

“We wanted to build off the momentum we created last year, with the theme of brotherhood,” explained 180 ecd William Gelner. “It’s not about hero worship, but bringing the pros down to the basketball-playing kid, to be there side by side and teach them what basketball is all about.”

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Timberland has made its first foray into video blogging by sponsoring sports rapper Paul Brogan.  Timberland worked with MySpace to integrate its brand with Brogan’s World Series vlog entry, posted earlier this week. In it, the performer wears Timberland boots on his hands, a Timberland T-shirt, and he briefly dons one of the brand’s straw hats.

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By iTVX Staff
That headline is misleading but watch the video above and see host Jon Stewart joke at the Barack Obama infomercial’s inclusion of product placement. Watch projects computer generated into Obama’s hands - it’s quite funny.

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By iTVX Staff

Fox has decided to end King of the Hill, the longrunning cartoon which is currently in its 14th season. The series had been matched with fellow ainamted hits Family Guy and American Dad on Sunday nights. Dad, by the way, was renewed - the network confirmed.

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Citing a “challenging” holiday shopping environment, Macy’s is launching a campaign themed “Believe.” The push emphasizes the spirit of Christmas over value messaging.

The campaign, via JWT, New York, draws inspiration from the famous “Yes, Virginia” letter that ran in the New York Sun in 1897 in which a little girl wrote the newspaper asking if Santa Claus was real. “Yes, Virginia, there is a Santa Claus,” responded journalist Francis Church, who made the case for believing in things like love, beauty and joy, which are invisible yet exist nonetheless.

The retail chain, which spent $640 million on U.S. measured media last year (excluding online), per Nielsen Monitor-Plus, will begin its holiday blitz on Nov. 9 with newspaper ads reprinting the original letter and a star-studded TV effort with Jessica Simpson, Donald Trump, Martha Stewart and Carlos Santana, among others. Spending on the new campaign was not disclosed.

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By iTVX Staff

Last night’s episode was fairly light on product placement, but it did make hilarious use of Star Wars with Jason O’Mara’s character telling his mother (watch the show it’s too complicated to explain) his name was Luke Skywalker. Obviously the show pre-dates George Lucas’ 1977 film. Other standouts: an ode to Nirvana’s Nevermind album.

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