Archive for October 1st, 2008

Levi’s wants customers to get in touch with their inner beast.

The San Francisco company has launched a new viral effort it hopes will attract young men to pass along videos of customized “beasts” emerging from the button-fly of Levi’s jeans. At Read the rest of this entry »

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By Jon Chattman,  iTVX Staff

As The Dark Knight finally gets ready to leave theaters after an earth-shattering response, Batman is gaining some traction once again only this time on the small screen. The CW has announced it will spin-off Gotham’s favorite sidekick Robin into a series of his own. It’s not that plain and simple. The series will focus on the Boy Wonder’s family life much like Smalltown did/does with Superman. Specifically, “The Graysons” will be a one-hour drama (not surprisingly from Smallville producers) that will focus on a young Robin living with his family - my guess - in the suburbs. So long as Chris O’Donnell isn’t involved, I’m cool with it. And so long as Robin stays on the small screen and not in a Chirstopher Nolan film - again, I’m cool with it.

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By iTVX Staff

Web gossip legend Paris Hilton (well how else would you categorize him?) will appear this season on Privileged this season. The personality will appear in a Nov. 11 episode according to TV Guide.  The mere appearance of Hilton on the show should take his site to even further heights.

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By iTVX Staff

So much has been made about product placements in film and television and whether it’s excessive, seamless, or somewhere inbetween. We could debate it all day but we won’t. Instead, we’ll take this opportunity to name the top fake products/companies featured in our favorite films and television shows. Here’s our top 10  faux product placements. Read the rest of this entry »

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Strong openings by “Dancing With the Stars” and ABC’s most popular prime-time soaps led the network to victory during the first week of a new TV season.  Viewers were eager to get back into the stories of “Desperate Housewives” and “Grey’s Anatomy” after a summer off. Both series were seen by more than 18 million viewers, according to Nielsen Media Research. Last week’s “Desperate Housewives” was the most-watched episode of a scripted series since April.

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State Farm said today it has signed an exclusive multiyear deal with Cal Ripken Jr. under which the baseball Hall of Famer will appear in marketing efforts and the insurance company will support the former player’s various youth baseball initiatives. Financial terms were not disclosed. Read the rest of this entry »

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Was Harvey Weinstein’s problem with NBC and Bravo all about product integration when it came to his company’s “Project Runway”?

Weinstein stated in court papers he didn’t like that Bravo senior executive Lauren Zalaznick was interfering with his ability to strike product integration deals for his show — something all reality producers depend on to help defray production costs. Read the rest of this entry »

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By iTVX Staff

Netflix signed a deal with Starz to offer many of the station’s new films to its subscribers. The movies will be available for streaming onto computers at no additional cost to Netflix subscribers. The move is the latest news to come from Netflix in terms of digital downloading and film streaming. The company provider now offers its own films on users’ PC computers and a recent addition enables consumers to watch their Netflix films on their own television sets courtesy of a special box that links the computer to the television.

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Despite the rapid rise of online media, television, followed by newspapers and radio, remain the most credible sources of news and information, according to a nationally representative survey conducted by Opinion Research Corp. for online communications marketing and content distribution firm ARAnet. Read the rest of this entry »

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By iTVX Staff

According to various online sources, Adobe is close to unveiling a version of Flash for iPhones. It’s unclear how the applicationwill work on the phone or when it will debut. If only I could get it working on my computer.

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