Archive for October 2nd, 2008

By iTVX Staff

The new NBC sitcom Kath & Kim debuts next week but Yahoo! is actually previewing the premiere on its television site. While Molly Shannon and Selma Blair (co-star John Michael Higgins steals it) have their moments, the series is pretty lackluster - at least when compared to its lead-in 30 Rock. In any event, one funny moment in the series opener is a Read the rest of this entry »

Share This

As if troubled Ford Motor Co. needed another problem, this week Universal Studios releases “Flash of Genius,” a film that paints the company as a corporate ogre.

Full Story

Share This

Ford is partnering with NBC in the network’s new sitcom Kath & Kim, along with the show’s production company, Reveille, on a car giveaway. To highlight the fight against breast cancer, the companies will give away a limited edition Ford Warriors in Pink Mustang, a special limited edition vehicle designed exclusively to raise money for breast cancer cure.

Full Story

Share This

No-one likes advertising breaks during their favourite television programme, and these days there seem to be more than ever. But technology such as TiVo, and Sky+, as well as the emergence of the Web as a serious threat to mainstream TV, means that broadcasters and advertisers are having to look at alternative means of getting their adverts noticed. Read the rest of this entry »

Share This

By iTVX Staff

According to TMZ, the new season of Celebrity Apprentice will include former wacky talk show host Tom Green, NBA bad boy Dennis Rodman, red carpet massacre Melissa Rivers, and Andrew Dice Clay. Rumors also say Joan Rivers will be a part of the show. Makes one wonder - will anyone watch after hearing that news? I’m sure of it. The show is always a hit, and personally, I love the products they integrate in the show.

Share This

NBC Universal has teamed up with social media ad network Appssavvy, MediaPost reports. The advertising network will be the media conglomerate’s exclusive sales representative for its upcoming social initiatives including its Facebook application iCue. The application is geared toward students and anyone partial to learning who wants some intellectual stimulation. Appssavvy helps media companies and advertisers navigate the world of social media applications and will help monetize iCue through traditional and customized ad programs, MediaPost says.

Full Story

Share This

A month ago, Mr. Phelps was busy tallying gold medals. Now, he’s back on the TV screen with a new viral marketing ad for Citation Shares –a private jetliner for the masses.

The new commercial has generated over 150,000 page views online. Now, the Greenwich-Connecticut airline is receiving more attention than ever before.

Full Story

Share This

Zoom Media and Marketing and Bally announced Thursday (Oct. 2) an exclusive arrangement to create the Bally TV Network. The agreement, which extends an existing long-term agreement between the two companies, calls for Zoom to be designated as Bally’s exclusive provider of customized digital media solutions and the fitness organization’s exclusive advertising sales and promotion partner.

Read the rest of this entry »

Share This

By iTVX Staff

In last week’s episode, the star - by far - was YouTube. I’ll explain: the episode centered on Dee trying to be a star on the viral video site by having Charlie film her doing her ultra-stereotypical characters on tape. What Charlie does, however, is takes her video diary and puts it up on the site and it takes flight online. YouTube is mentioned throughly in the episode - Read the rest of this entry »

Share This

By iTVX Staff

And then TMZ was everywhere… MySpace and Warner Bros. TV Group, according to Broadcasting & Cable, have signed a deal that will bring TMZ content to MySpaceTV. The deal will bring clips, photos and more exclusive content to the site. TMZ had had a channel on MySpace so this takes that to a whole new level.

Share This