Archive for October 3rd, 2008

“Blush: The Search for the Next Great Makeup Artist,” a reality competition series making its debut Nov. 11 on Lifetime, may seem like the umpteenth entrant in the increasingly crowded fashion reality-TV marketplace. But its unique evolution as a TV series, pitched by Procter & Gamble media agency MediaVest, will help set it apart from the pack.

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Few had heard of CitationShares before last month. However, a series of viral ads starring Olympian Michael Phelps have introduced the luxury jetliner to the masses.

Phelps singing Journey’s “Don’t Stop Believin’” as well as shooting a swim cap at a sleeping passenger have generated 150,000 views online. Read the rest of this entry »

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Jim Rose, a potential poster boy for any “do not try this at home” warning, is teaming with Dos Equis to bring the beer’s “The Most Interesting Man in the World” campaign to life. Read the rest of this entry »

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Kanye West’s long rumored HBO show doesn’t seem like it will be getting off the ground anytime soon. Larry Charles, who was affiliated with the project, recently told ComingSoon.net that, for now, HBO seems to have curbed its enthusiasm about it. Read the rest of this entry »

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Hyundai has parted with London independent VCCP, and the automaker is consolidating its European assignment with its Kia- and Hyundai-funded agency Innocean as well as independent M&C Saatchi, according to sources. Read the rest of this entry »

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In a bid to grow its share of mobile advertising, Hachette Filipacchi Media has signed a multi-year deal with Quattro Wireless to handle external ad sales for its mobile phone sites, having switched from mobile ad company Third Screen Media. Under the partnership, mobile publisher and ad network Quattro also will configure content for Hachette’s mobile sites for ease of navigation. Read the rest of this entry »

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A promotion and brand integration deal between Viacom’s Country Music Television and News Corp.’s 20th Century Fox will send a couple from the popular show, My Big Redneck Wedding, to the Hollywood premiere of the romantic comedy, Bride Wars. Read the rest of this entry »

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While some agencies are doing away with titles, Starcom MediaVest Group just passed out a whole new slew of them.

SMG CEO Laura Desmond announced the formation of a new global management team charged with accelerating growth, business development, product and talent across the network. The team will consist of 10 executive leaders throughout the organization who will join SMG President of Global Operations Andrew Swinand and recently named Chief Digital Officer Sean Finnegan.

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The National Hockey League this week will unveil a marketing campaign to support the start of the 2008-09 season, the relaunch of NHL.com and “NHL Center Ice,” the league’s cable and satellite subscription service.
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Toth Brand Imaging in Cambridge, Mass., has introduced new work for Wrangler starring New York Jets quarterback Brett Favre and racing icon Dale Earnhardt Jr.

TV, radio and print iterations tout the brand’s mass-channel line extensions. Read the rest of this entry »

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