Archive for October 7th, 2008

The World Baseball Classic, which opens March 5, 2009, will be broadcast on ESPN and MLB Network, it was announced on Tuesday.

ESPN also acquired the English and Spanish radio broadcast rights, as well as digital rights, including the live-streaming of games on ESPN360.com. It will show 23 games, including the semifinal and championship, on ESPN, ESPN2 and ESPN Deportes.

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Talk about your captive audience.

Advertising is coming to the dentist’s chair in the form of personal video goggles that patients wear while getting their cleaning or root canal. Read the rest of this entry »

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Cartoon series “Star Wars: Clone Wars” made the record books, as it became the most-watched TV series premiere in Cartoon Network history. The collaboration between Lucasfilm Animation and Cartoon network averaged 4 million total viewers during its season premiere. This gave the series over 1 million more viewers than the previous record holder.

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By Jon Chattman, ITVX Staff

News today from FX that they’ve cancelled The Riches, the acclaimed Minnie Driver/Eddie Izzard drama about a con artist family. The series was the best on television and while ratings were always low, it’s clear this show is a real casuality of the writer’s strike from last year. The show only returned for seven episodes last year and really just got going by the time the final episode aired. So much for brilliant writing and acting.

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Search engine Ask.com is rolling out a new branding campaign this week from Hanft Raboy and Partners, New York, that touts the brand as the best place to get questions answered online.

The TV campaign, featuring three comical spots that personify nagging questions, breaks in New York and 12 other markets this week to coincide with a redesign of the site that includes relevance, speed and interface enhancements. Read the rest of this entry »

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By iTVX Staff

The election season always bring out the best in Jon Stewart and last night’s Daily Show was no different. More importantly, for us anyway, the episode featured a bunch of product placements albeit they weren’t necessarily positive ones. For starters, Stewart opened the show with a sort of play-by-play analysis of last week’s vice presidential debate. In the sequence of clips, Joe Biden’s story of going to Home Depot was seen  - surprisingly not skewered by the host. Later on, with guest Read the rest of this entry »

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Defining branded entertainment is tough enough. But judging it might be even harder. It’s taken awhile to grasp just what branded entertainment is because a body of work needed to be established,” says Doug Scott, prexy of Ogilvy Entertainment. “It’s very much about original entertainment from the ground up, where the brand essence and message and DNA is carried forward in the storyline.”Full Story

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The Sims video games franchise has always thrived on realism. Sims characters sleep, read, eat and age. So it only makes sense that when “The Sims 3″ debuts in February–the first new version in five years–the characters will be confronted with more advertising than ever.

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In an abrupt reversal Monday, the management of London-based market research firm TNS waved the white flag and recommended that shareholders who hadn’t already done so accept the WPP offer to buy them out.
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By iTVX Staff

Hot off their viral smash first video off their “Red” album (“Pork and Beans”), Weezer has unveiled its second video “Troublemaker” today and it’s a product placement-fueled trip. Videotaped with a Guinness Book of World Records rep on hand, the band shot an all-day video in an L.A. parking lot to help set new records. They succeeded. Among the records broken by fans in attendance: Longest Guitar Hero: World Tour Marathon (it maxed over 10 hours).  Largest Game of Dodgeball, Most People in a Custard Pie Fight. The list goes on. Also of note: the video shows some of the action being captured on a Nokia phone - the Nokia letters are very visible throughout. A person favorite on the video: a guy in a Crazy Eddie shirt. Classic.

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