Archive for October 9th, 2008

According to eMarketer’s recent prognosis for online video advertising, the market will take until 2010 to surpass the $1-billion mark, while beyond 2010 huge additional sums will go to online video advertising each succeeding year. The report concludes that more trusted video content to sustain advertising, and more large advertisers seeing enough scale to enter this market in a big way, will support that growth.

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It’s a good thing that the underlying technology of MediaFLO mobile TV is so good, because snappy channel switching is essential to enduring a full-bore broadcast TV schedule on a handheld. I tried it the other night. Never again. Using Verizon’s VCast system, I decided to dial up an evening of prime time via my phone. The ladies of the house were away, which is a good thing, because the scene in my living room had mad media scientist written all over it. Read the rest of this entry »

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In order to combat rampant DVD piracy in South Korea, Warner Bros. Entertainment will start releasing movies online before it releases them on DVD, reversing the long-established Hollywood distribution model and opening the door to a major increase in movie downloads. Read the rest of this entry »

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It is easy to ignore the role marketing plays in shaping nations. Marketing not only affects what people consume, but what is produced. Marketing, like it or not, shapes our political process. Marketing guides people’s selection of politicians, and then impacts the way politicians govern once in office. The truth, is marketing can be more impactful than any legislation. Just look at how the financial markets react to a change in consumer confidence.

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Research In Motion on Tuesday revealed its first-touch screen BlackBerry, the Storm, a smart phone designed to compete directly with Apple’s vaunted iPhone 3G.  Available later this year through Verizon Wireless, the Storm represents the biggest challenge for Apple as it tries to expand its user base to average consumers and corporate users. It features a bright 3.25-inch touch screen and a host of consumer-friendly features along with e-mail and security capabilities that are familiar to BlackBerry corporate customers. The price has not been announced.

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The CW network is crowing about its live-plus-seven-day DVR viewing numbers, which delivered the largest increase in audience of any network series among women 18-34—58 percent—for its freshman drama 90210.

On Sept. 16, 90210 averaged a 2.7 rating among women 18-34 viewing the show live, and when seven-day DVR viewing was added, the rating shot up to a 4.3. The show’s adult 18-34 rating also rose 56 percent when seven-day DVR viewing was added—to a 2.9 from a 1.9. Read the rest of this entry »

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Despite continued growth, online video ad spending will remain in the shadows of the $70 billion TV video ad market. Research firm eMarketer estimates that online video will bring in $505 million this year, rising to $3 billion by 2012, and $5.8 billion by 2013. Read the rest of this entry »

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The fast growing music-centric social media site imeem has rolled out an original branded entertainment series, Wild Frontier of Sports, which is being produced with the social/green conscious media company Good.
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By iTVX Staff

Whatever keeps him away from romantic comedies is fine by me. Matthew McConaughey has launched a new online store for his clothing line j.k. livin. The store features everything from T-shirts to frisbees and other organic items. The brand name comes from McConaughey’s Dazed and Confused character who uttered that line in the movie. For more check out, jklivinstore.com.

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Facing a souring economy, U.S. Internet ad revenue grew 15.2% during the first half of 2008 to $11.5 billion compared to the year-earlier period, according to a new report by the Interactive Advertising Bureau and PricewaterhouseCoopers.

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