Facebook Intros Microsoft’s Live Search
Posted by iTVX Staff on October 10th, 2008
Social networking site Facebook went live with Microsoft’s Live Search this week, increasing the information available among friends on the site.
The deal, first announced in July, should open more opportunities to serve local ads from Facebook’s small and medium-sized business ad programs that allow advertisers to target users by location and demographics, according to the Kelsey Group.
Adding search gives media buyers added inventory to serve up ads within the social network. Live Search ads have already been served throughout Facebook for larger advertisers with help from AdCenter, the research group says.
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