Study: Online Viewers More Engaged
Posted by iTVX Staff on October 10th, 2008
A sizable contingent of online video viewers are more engaged with Web programming then they are with TV programming, according to a report released today by online video site Veoh Networks.
Veoh found that so-called “engaged viewers,” those who watch more than an hour of online video each week, make up nearly 40% of online viewers, and that they watch nearly 75% of all online video. This data is promising to advertisers who are keen to find engaged viewers in any ad medium. This group is twice as likely to recall ads as other online video viewers, Veoh said.
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