Archive for October 13th, 2008

Is it just me or does everyone prefer to know when they’re being used?

Channel 10 was rapped over the knuckles this week for subliminal advertising broadcast during this year’s ARIA awards.

You can check it out on YouTube – flash frames of sponsor logos were almost impossible to spot. Whether or not they entered our psyche and caused a mass run-out on small cars and face cream is another matter.

It seems the traditional 30-second TV commercial is under threat. Read the rest of this entry »

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A new study of magazine advertising ROI by Marketing Evolution found that magazines are the most cost-effective means of influencing consumer behavior at certain stages of the decision-making process, or “purchase funnel,” beating out TV and online media. Specifically, magazines dominate two crucial stages: brand familiarity and purchase intent.

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Following months of research, development and testing, Nielsen Co. Wednesday officially launched its so-called TV/Internet Convergence panel as a commercialized media research service. The panel is the first to measure the simultaneous use of television and online content within the same homes in a system that is tied to and directly comparable with the official currency of the TV advertising business.

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Red Mango is throwing down the gauntlet in the “authentic frozen yogurt” wars. The chain has hired the Richards Group, Dallas, in a seven-figure deal to create online, in-store, public relations and event marketing. Print and outdoor work will likely be added in 2009. Read the rest of this entry »

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Jay G. Bautista, Nielsen Media Research executive director, noted the growing use of TV shows to display and promote products since traditional ad space is already overstretched.

“We are seeing a significant amount of advertising over the acceptable limits in TV already,” Mr. Bautista said. “The current limit is around 18 minutes per hour but we are seeing some programs clocking in more than 22 minutes.” Read the rest of this entry »

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