Frozen Yogurt Wars Heat up Between Red Mango, Pinkberry
Posted by iTVX Staff on October 13th, 2008
Red Mango is throwing down the gauntlet in the “authentic frozen yogurt” wars. The chain has hired the Richards Group, Dallas, in a seven-figure deal to create online, in-store, public relations and event marketing. Print and outdoor work will likely be added in 2009.
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