Study: Young Adults Turn Away From TV
Posted by iTVX Staff on October 24th, 2008
Only 58% of adults younger than 30 say they watch TV almost every day, while 23% of say they watch television only a few times a week. That’s according to new research by the Pew Internet & American Life Project. Among older adults, the numbers are higher. Seventy-two percent of people age 30-49 watch TV almost every day, as do 80% of those 50-64 and 89% of those 65 and older.
These stats make it clear that, while advertisers aiming to reach people older than 29 can still count on television, those trying to reach consumers in the 18-29 bracket need to consider placing ads elsewhere. Which is one reason why the faltering economy might not be completely devastating for online media. Yes, a struggling Yahoo is expected to lay off 1,500 workers this week. Yes, ad networks like AdBrite are shedding staff while others, like JellyCloud, are closing altogether. And, yes, some start-ups are in cost-cutting mode.
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October 25th, 2008 at 8:27 pm
[…] Young Adults Turn Away From TV (Media Post/iTVX) (the shift to stealth, paid search, etc) […]