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Product placement can be “creatively rather than commercially led” and will create a new income stream in a tough climate, the troubled media group argued in a submission to the Department for Culture Media and Sport.
OK, so you may not agree with the last part of the title for this column, but that’s fine, since this isn’t about whether or not the right guy won — we won’t know that for a while yet. Although I confess I wanted Obama to carry the day, this piece is about media, not politics, so you can read on without fear of any partisan proselytizing from me.
Netflix announced yesterday that it will offer roughly 300 movies in high definition that could be streamed through Microsoft’s Xbox 360 game console as well as Roku, the box that enables streaming via television sets. Customers will be required to subscribe to Netflix’s mail-delivery program in order to take advantage of the HD.
Time Warner turned in a solid quarter despite a tough economic environment and steep advertising declines at its two troubled divisions, Time Inc. and AOL. Revenue of $11.71 billion was slightly higher than the $11.68 billion reported in the third quarter of 2007. Net income was $1.07 billion, slightly less than the $1.09 billion reported last year. Time Warner shares rose 2% to $11.07 in morning trading.
By iTVX Staff
A few weeks ago the candidates took part in a good-natured roast. In this segment, President-elect Barack Obama ribs McCain on everything from Facebook to Superman.
McCain did a fine job on Late Show with David Letterman late last month. Here’s a clip in which the former presidential candidate and current US Senator plugs Denny’s.
Hollywood used to fume when fans uploaded video clips to the Internet to share with their friends. Now it’s looking to cash in on them.
For several years, television networks and movie studios dispatched legions of lawyers and sophisticated technology to stamp out piracy while showcasing their content on their own websites. Viacom Inc., owner of Paramount Pictures and MTV Networks, filed a $1-billion copyright infringement lawsuit against Google Inc.’s YouTube, the Web’s most popular video-sharing service.
Last week’s episode “Haunted” didn’t include that much in way of product placements, but guest star (and former series regular) Shane West flashed his new “legs” and notably classic Converse kicks. It’s the second straight episode of the series featuring Converse sneakers.
Steve Carell is set to reprise his role as Maxwell Smart in a sequel to the past summer’s Get Smart film. While it’s still in the very preliminary stages, one would figure the sequel would open summer 2010. Carell has a bunch of projects lined up already including a romantic comedy co-starring Tina Fey.
ABC will replace Dancing with the Stars with The Bachelor and a new reality show about beauty pageants produced by Tyra Banks and Ashton Kutcher. Anytime beauty pageants are involved there’s a good chance for product placement. True Beauty will debut Jan. 12. Clorice Leachman will be nowhere to be seen.
