Archive for November 7th, 2008

Next year will be the first year since the start of the century in which some components of interactive advertising will show little or no growth, according to a 2009 outlook report from Borrell Associates.

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Thanks in part to Tina Fey’s send-up of Sarah Palin, online video viewers at NBC.com in September jumped more than 300% to 5.5 million unique visitors, according to Nielsen Online.

The video audiences of the four broadcast networks more than tripled on average in September through a combination of series and season premieres, political news and parodies and coverage of the financial crisis, Nielsen said. While the SNL clips of Fey impersonating Palin delivered the biggest audience boost to NBC.com, ABC.com increased 105%, Fox 165% and CBS, 38%.

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It was only a matter of time, we believed, and now it’s been confirmed that James Cameron’s Avatar – the 3D, CG-heavy sci-fi flick that not only marks his long-awaited directing comeback after twelve years away, but has been heavily tipped as the film that will revolutionise cinema – will open in IMAX 3D, as well as conventional 3D.

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When Dostana, a Hindi movie by Karan Johar, hits the screens on 14 November, it will have a real life fashion magazine in a stellar role.In the film, actress Priyanka Chopra plays a staffer of Verve, a magazine published out of Mumbai by Indian and Eastern Engineer Co. Pvt. Ltd that also brings out Man’s World and Rolling Stone magazines in India.

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Filmmakers often try to incorporate brands into their projects to lend plotlines a sense of authenticity. But in the case of director Danny Boyle’s upcoming release, “Slumdog Millionaire,” the footage might be too real: In an interview with Advertising Age, Mr. Boyle said Coca-Cola and Mercedes-Benz demanded that they be excised from key scenes.

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MTV Networks has announced a partnership with Clearspring Technologies, a McLean, Va.-based company, which specializes in building, distributing and delivering ads within widgets—i.e. mini-Web content packages that users can grab and transfer to multiple Web sites.

As one of the few widget specialty firms to gain traction in the digital space, Clearspring already claims Time Warner, NBC Universal and Fox Broadcasting as partners. MTVN said it plans to use Clearspring’s tools to push various ad-supported widgets onto blogs and social networking sites, and to track these widgets’ performance.

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MySpace, the popular online social network owned by Rupert Murdoch’s News Corp, could develop a digital music player in the future, pitting it against Apple Inc’s hot-selling iPod.But there are no immediate plans to make or sell such a device, MySpace co-founder and Chief Executive Chris DeWolfe said at a conference in San Francisco on Thursday.

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By iTVX Staff

Last week’s episode of Life on Mars featured a strong New York element with the Knicks and Daily News. This week paled in comparison with placements including Regal Theaters, Smores, and of all things: Vanilla Ice. You had to see it. The New York Times also got a nice placement with an issue from 2008 appearing in 1973. Stay tuned for more.

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Following its box-office success with the film of Mamma Mia!, Universal Pictures has set its sights on another Broadway favorite, the Tony-winning musical In the Heights.in-Manuel Miranda, who co-stars in the show and also penned its Tony-winning score, is expected to reprise his role as Usnavi in the movie musical. Miranda will also produce the film with Meryl Poster, according to the industry paper. Kevin McCollum, Jeffrey Seller and Jill Furman, who produced the Broadway production, will executive produce the motion picture.

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There’s the warm, cuddly Animal Planet of yore, then there’s Animal Planet with teeth. That’s the aggressive label the network applied to its rebranded programming efforts earlier this year, as well as the ad-sales strategy that has diversified the Discovery cabler’s client base beyond the pet food and kitty litter purveyors it built its business on.

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