Archive for November 12th, 2008

ConAgra, in a partnership with MSN, on Wednesday will launch an online sketch comedy series, The Working Lunch. The food maker hopes to create buzz for its newly launched Healthy Choice Fresh Mixers line, which will be prominently featured in the series. Read the rest of this entry »

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By iTVX Staff

While promoting his  new soon-to-be New York Times best seller, Artie Lange appeared on Late Night with Conan O’Brien. During the appearance (an odd one at that with Lange looking as if he rolled out of bed - plus wearing sunglasses), Conan plugged not only the book, but Amazon and the aforementioned NY Times. Lange namedropped a Best Western in a comedy bit on heroin and asked Conan if a TV Guide report was accurate that should NBC decide to keep Leno on as The Tonight Show host,  Conan would still get $40 million. A lot of product placement for what was likely a six minute appearance.

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Citizen’s Bank is stepping up enrollment in its Green$ense program—which rewards customers with a dime for every electronic transaction they make—with interactive window displays in two major U.S. cities.

Motion-triggered ads touting the bank’s Green$ense eco-friendly initiative debuted in Boston’s South Station and Philadelphia’s Market East Station earlier this month. The work is the one of many interactive projects to come out of Arnold Worldwide’s R&D lab, which opened its doors in the spring.

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By iTVX Staff

Worst Week has had very few and often subtle product placements in each episodes, but this past Monday had a nice (and blatant) verbal mention of TCBY in it.  One of the characters refers to it by name. Nothing too crazy, but worth mentioning.

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By iTVX Staff

Yoshimoto Kogyo has partnered with Yahoo Japan to launch “myzo,” a new online service that will offer sponsored original shorts beginning next month. News of the talent agency and production company’s partnership with Yahoo Japan was first reported on The Hollywood Reporter.

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Fear not, “Pushing Daisies” fans: If ABC prematurely pulls the plug on piemaker Ned and his posse of peculiar pals, Bryan Fuller is prepared to resurrect his series from the dead.

“The idea would be to finish out the season’s story arcs in comic books” if the on-the-bubble hour isn’t picked up, Fuller told a full house at the Paley Center for Media on Tuesday night. He said he hoped his writing staff, most of whom were present for the “Inside the Writers’ Room” panel, would be part of the project “to satisfy the fans and ourselves, to finish up the stories we’d love to tell.” Warner Bros. Television, which produces the series, is a corporate sibling to DC Comics, which would be the likely publisher, Fuller said. (He also mentioned Wildstorm as a possibility.)

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By iTVX Staff
According to TVWeek, “The Simpsons” will be featured in this Sunday’s New York Times crossword puzzle, and in return, Crossword puzzle creator Merl Reagle and New York Times Crossword Puzzle editor Will Shortz will lend vocals on the Fox animated series the same night.

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Dish Network will be using Invidi’s Advatar technology to deliver addressable, targeted national and local television advertising, the satellite provider said Monday.

In a deal with Invidi Technologies, Dish Network will be among the first pay-TV providers utilizing Invidi’s system to sell addressable and targeted advertising according to specific household viewer geographic and demographic and other pre-determined viewer metrics.

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Some T-shirts I cannot live without. Now I’m told General Motors, AT&T, Geico Insurance, and the Perfect Push-up should contribute to my wardrobe — especially if they want to sell me some real product down the road.   Faded to a perfect dusty black, my “Without Limits” T-shirt from the 1998 Warner Bros. movie, starring Billy Crudup as the mystical runner, Steve Prefontaine, is in my top weekly rotation of garments.

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Sundance Channel continues to be ad-free, but since last year, the cabler has sold sponsorships, inking deals with Infiniti and Dell to back a new series with musician Elvis Costello. The pair of marketers will serve as co-presenting sponsors.
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