Archive for November 13th, 2008

An extra two-episode order for Fox’s “Prison Break” could mean the end of the series, the Hollywood Reporter says. The actors on the show were told that production might be extended for the extra episodes, which some believe could be for a series finale. The show’s writers are yet to pitch ideas about the additional two hours and the network is yet to make a commitment to air them, the trade says.

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As retailers anticipate a gloomy holiday shopping season, there may be a reason for some to be hopeful—if they sell products on the Web that is.

According to a new @Plan report published by Nielsen Online, shopping on the Web is now mainstream behavior; the report found that 78 percent of adult consumers purchased something on the Internet over the last six months. Travel was the top online shopping category, as 38 percent of consumers made some sort of travel-related purchase. The report is based on surveys of about 36,000 U.S. Internet users, ages 18 and older.

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Network TEN this week announced its key programmes for 2009 with MasterChef Australia to replace Big Brother from May. The local version of the British show will look to elevate an amateur cook to become Australia’s “Master Chef.”
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Online music moguls took the stage at the Piper Jaffray Global Internet Summit 2008 in Laguna Beach, Calif. to debate business models for digital content. All agreed that an ad-supported free music model makes the most sense, but the biggest challenge for distribution channels has been to make money.

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As marketers continue their debate over the next great advertising medium, a new study released by the Advertising Specialty Institute found it’s not TV, print or radio that gets consumers’ attention, but good old promotional swag.
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Buried in the torrent of media coverage of Hurricane Ike, which tore a $10 billion trench of destruction through Texas on Sept. 13, was the following tidbit:

In the days after the Category 2 storm made landfall near Galveston, some 150 Starbucks stores in the Houston area reopened, providing a refuge for area residents to commiserate over cappuccinos and send e-mails to loved ones courtesy of the chain’s complimentary Wi-Fi. Press reports hailed Starbucks as a community leader and praised its employees for helping local resident get back on their feet. Read the rest of this entry »

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There may be reason for some retailers to be hopeful about the upcoming, expected-to-be-quite-gloomy holiday shopping season–if you brand sells products on the Web that is. Read the rest of this entry »

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By iTVX Staff

Inside the Actor’s Studio debuted last weekend with Goldie Hawn. The series’ 15th season launched with some new enhancements including a now Infiniti-sponsored “Film Vault” - yep that’s right the clips during each show is now sponsored by the car brand. It’s done in a subtle, seamless way.

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By iTVX Staff

ConAgra is partnering with MSN on a new branded online sketch comedy series called “The Working Lunch.” The company’s Healthy Choice Fresh Mixers brand will be featured in the series.

The show will star The Second City improv troupe and will air live between noon and 4 p.m. through Nov. 25, The episodes, which will air on the Fresh Mixers microsite according to Mediaweek, will take place in an office setting with viewers voting on various content.
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When it comes to invitation-only events aimed at putting trendsetters behind the wheel of an automaker’s newest and coolest vehicles, the automakers that come to mind are not typically middle-market brands. One thinks of Land Rover parties in the Hamptons, Jaguar track days, or Taste of Lexus. One doesn’t usually think of Ford. But Ford took that exclusive high road recently for a pre-launch campaign to get the buzz going for its latest crossover SUV, Flex.

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