Archive for November 14th, 2008

Logo has picked up the Canadian series “Chris & John to the Rescue!,” the Hollywood Reporter says. The gay-themed cable network acquired three seasons of the camp series featuring best friends John Simpson and Chris Carter as they help people in need across North America, the paper says. “Chris & John” is set to debut on Logo in January.

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Google’s YouTube, the biggest Web-video sharing site, introduced a service that sells video advertisements linked to search results on the site, the Wall Street Journal says. The program will deliver users online commercials next to their search results and advertisers can create and bid for the ads through a self-service Web site, the paper said. The new program is an effort to boost sales at YouTube, which Google bought for $1.65 billion two years ago.

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Leading Internet marketing firm Pure Visibility has added Kellogg Company as a new account for its analytics analysis and consulting services. Kellogg Company decided to work with Pure Visibility based on their Google Analytics certification.

“Pure Visibility is excited to help Kellogg Company leverage its Google Analytics to measure the Internet marketing strategy performance for all of its web sites,” says Linda Girard, co-founder of Pure Visibility. “To complete this complex, significant project, Pure Visibility will work with the Kellogg Company to create comprehensive strategic reporting across multiple websites to deliver a complete view of e-business efforts. Ultimately, Pure Visibility’s work with Kellogg Read the rest of this entry »

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When Paramount Vantage and Overture announced Michael Moore’s long-gestating follow-up to “Fahrenheit 9/11″ in May, executives stressed the film’s foreign-policy scope. “This is going to tackle what’s going on in the world and America’s place in it,” Paramount Vantage chief Nick Meyer said.

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With the worst holiday shopping season expected in years, this might not seem the most auspicious time to start a retail advisory service. But that isn’t stopping Web analytics firm TNS Compete from launching an online retail and consumer products practice.

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More than two years after purchasing YouTube for $1.6 billion in stock, Google continues to try a variety of methods to introduce advertising to the site.

In its latest move, Google is taking a page from the playbook that built it into an Internet giant: it’s showing ads next to YouTube search results. Just like Google, advertisers will be able to purchase keyword-targeted placements for their YouTube videos on a cost-per-click basis. YouTube executives admitted the product, called “sponsored videos,” is not a revolutionary idea since it is a nearly exact clone of Google’s “sponsored links.”

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