Archive for November 17th, 2008

By iTVX Staff
According to Hollyscoop.com, Britney Spears will help light the Rockefeller Center Christmas Tree on Dec. 3. This year marks the 76th annual tree-lighting there. Spears’ arrival will surely serve as product placement for her new album “Circus,” which arrives in stores that day. Look for Britney to sing a song or two off the album and for host Al Roker to help promote the cd throughout the event. The tree-lighting is yet another step in Spears’ comeback.

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The growing use of mobile phones for more than just talking suggests that U.S. subscribers view them increasingly as “full-scale communications devices” and may be less resistant to mobile marketing, according to a new study.

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By iTVX Staff

Domino’s Pizza is joining forces with TiVo in an effort to give subscribers the opportunity to order pizza via their remote controls. As reported in Advertising Age, customers will be able to click on their TV when they see a Domino’s ad. They’ll then be prompted to a screen where they can order pizza from their nearby Domino’s. The move is yet another advancement for TiVo - who last month partnered with Netflix.

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By iTVX Staff

Scion is following the trend of sites and/or microsites unveiling a new series of branded content by unleashing some kung-fu puppets. “The Fist of Oblivion” will appear on Scion’s marketing website. According to Advertising Age, the Roman Coppola live-action puppet series will span nine episode and will appear on Scion Broadband. New episodes will arrive each Tuesday. This is just another example of companies - notably automakers- getting creative in their advertising campaigns in the midst of econimic struggle and increased viewership on the Web.

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More evidence that online video is cannibalizing television consumption is due Monday, courtesy of an IBM study. Plus, online viewers don’t mind the commercials too much. After polling 2,800 people in six countries, IBM says 76 percent have viewed video online and 45 percent do so regularly. Of those who have watched online video, 15 percent say that as a result they watch “slightly less” TV, while 36 percent said they watch “significantly less” TV.

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Mercedes-Benz USA wants an invited group of Gen Y netizens to open up about the brand. So it is running a social networking marketing program called Generation-Benz, intended to bring younger consumers into the brand while giving Mercedes insights about the 20-somethings.

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By iTVX Staff

Jimmy Kimmel spoofed the new Bond flick on his show last week, and the entire parody comes off as one long ad for Coke Zero. The soft drink obviously has a tie-in with “Quantum of Solace,” but is seen throughout the vignette here beit in Kimmel’s hands in the form of a can (they get shot at) or as an escape for Kimmel to get out of dodge (an exploding two liter saves the day). Have a look and tell us what you think.

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Just a year after being acquired by NBC Universal, Oxygen Media has rebranded, cut costs, added distribution and viewers and pumped up its profits.

Now it’s ready to add some new original series and launch a new e-commerce business selling products attached to its brand and programming. Read the rest of this entry »

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Satellite-TV firm Dish Network and ad-tech firm Invidi struck an agreement last week that involves “advanced receivers,” “targeted advertising delivery” and “dynamic commercial insertion.” Behind the tech talk is something media executives such as Group M’s Rino Scanzoni believe is nothing short of “the renaissance of the TV business.”

The Dish-Invidi pact calls for developing of the ability to sell ads that can be sent to specific households based on geographic and demographic information.

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Coca-Cola’s sponsorship of the 2008 Olympics was considered a surefire success. For years the Atlanta-based marketing team, in partnership with Chinese colleagues, had been preparing one of the company’s largest sponsorship efforts to help the brand expand in China. Everything from the exhibition space to the stadium would be plastered with the Coca-Cola logo. Topping it off would be an intensive stream of TV commercials as the first Chinese Olympics was beamed to the world.

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