Charlie Rose: A Conversation with NBC Co-Chairman Ben Silverman
Posted by iTVX Staff on November 18th, 2008
By iTVX Staff
Ben Silverman sat down with Charlie Rose last night and discussed everything from his network’s slate, the rise of DVR (he does a shout out for nbc.com, among other shows), and brand integration. Specifically, he notes how companies take a role in the storyline of the show pertaining to their product and an overall brand identity. Rose also questions Silverman on Hulu, YouTube, mobile video, and the “digital explosion.” As Silverman notes, “Digital delivery has altered how entertainment is produced and delivered.” The exec also goes on about the drawbacks of advertising on YouTube, and how it’ll evolve.
Watch the video above for more.
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