Comcast Nets Push Digital Product Placements
Posted by iTVX Staff on November 18th, 2008
A can of coke on a kitchen counter? An AT&T logo on a truck going by on a city street? More digital product placement messages and content is on the way for several cable networks. Comcast Networks has made a deal with London-based digital product placement company MirriAd for Comcast’s cable networks: E!, Style, Versus, Golf Channel and G4. The media tech company will insert digital product placement images into existing video content as if they were included in the original shows.
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