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Posted by iTVX Staff on November 24th, 2008

The industry has been smitten with the idea of virtual product placement for perhaps a decade, while continuing to experiment with it. Before the DVR revolution, which has heightened its potential, the prospect offered an opportunity to squeeze more dollars out of syndicated programming.  

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« ABC cuts three shows; Pushing Daisies among them
‘Twilight’ takes bite out of box office »



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