To make a long story short, famous author Steven King launched a new book specifically for e-readers. The goal was to release a new novel around the same time as the new Amazon Kindle 2 launched, so the two could go hand-in-hand with one another.

Titled “UR” the story is centered around an English professor whose pink Kindle “allows him to access new books by famous dead authors as well as newspapers that tell of a future event that he is compelled to try to forestall” (Harkavy, 2009). I’m not sure why King chose pink for the color of the Kindle, perhaps it has something to do with Breast Cancer awareness or support. If that’s the case then Kudos to King for trying to raise awareness of the topic.

I haven’t read a Steven King book since my high school years so I’m not all too familiar with his collection of books from the past decade or so. I do remember reading Salem’s Lot from start to finish and thoroughly enjoying it. I don’t recall much, if any product placement in the story. That being the case I can’t really speak about King and his product placement endeavors in his novels however, I will mention that there seems to be quite a bit of racket going on over the web about the slow digression of his stories; weak storylines and product placement entries.

Perhaps this is just a recent happening or it’s been going on for quite a while, whatever the case may be King certainly has a strong fan base, and his books continuously sell. That being said, for those of you out there who do not own a Kindle “UR” will eventually make it to print. That just sounded like a plug didn’t it?

Write us; tell us what you think about King his new novel “UR” and his usage of product placement in his stories.

To read more about King and “UR” CLICK HERE

- Gary Trandiak

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