NEW YORK, March 23, 2009 /PRNewswire via COMTEX/ —-As many marketers rethink their media budgets, it is quite clear the path Infiniti is taking with branded entertainment. Infiniti has closed branded entertainment deals with “Inside the Actors Studio” (Bravo Network), “Spectacle” (Sundance Channel), “The Colbert Report” (Comedy Central) and NCAA Men’s Basketball (ESPN / CBS).

Complex integration deals require clear and comprehensive analysis. “There is no margin for passive research metrics. Infiniti needed pro-active accountability and learnings for immediate strategic decisions,” said Jon Brancheau, Director, Infiniti Global Marketing Communications.

“Today’s branded entertainment deals are utilizing multiple platforms to deliver a common brand message. iTVX is providing new tools and strategic learnings that will help Infiniti better understand the quality, value and recall of their branded entertainment campaigns. We are impressed with the integration quality Infiniti and its agencies are executing,” said Frank Zazza CEO of iTVX.

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