« Charmin, Dr Pepper Top Latest Product Placement And Hybrid Ad Recall
Hyundai’s Moment »

paidContent.org - Break Media Buys HBOlab

Posted by iTVX Staff on April 7th, 2009

Looks like HBO is done experimenting with online video?at least for now. The cable TV giant has sold its “experimental” online video unit HBOlab to L.A.-based Break Media. Break CEO Keith Richman confirmed that the sale included all of studio’s assets, including offshoot Runawaybox, though he declined to disclose financial terms (per NewTeeVee).

FULL STORY

Share This

Sphere: Related Content

This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar The global leader in product placement and branded entertainment valuation services. Read more from this author


Tags:

This entry was posted on Tuesday, April 7th, 2009 at 2:11 pm and is filed under Branded Entertainment and Product Placement News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Contact Us

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

« Charmin, Dr Pepper Top Latest Product Placement And Hybrid Ad Recall
Hyundai’s Moment »



iTVX: Measuring Product Placement Evolution

Product Placement. Branded Entertainment. Integration.