Filmmortal breathes life into indie scripts
Posted by iTVX Staff on April 8th, 2009
A new Web 2.0 startup is moving product placement deals between ad agencies and indie producers from behind closed doors to a more transparent digital sphere. Pegged as the “eBay for product placement,” the service provides a marketplace for movie and TV show projects shopping for alternative funding.
The service gives advertisers - Canadians included - an online marketplance to bid on placing or integrating their products in upcoming movies and shows. Filmmakers register and list their scripts, but advertisers can also create proposals and have filmmakers bid in a reverse system as well. Both parties are notified by email whenever a new project is listed, or when their proposals are bid on or finalized. Barter arrangements between the two parties are also on offer.
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