Subway places more than just product in NBC’s Chuck
Posted by iTVX Staff on April 17th, 2009
A major character on NBC’s Chuck delivers a Subway sandwich to his boss, then utters the chain’s current “$5 foot-long” ad message as part of the script? Why, it’s enough to make the casual viewer scream out “Sweet onion teriyaki!” in amazement.
Subway got an aggressive plug Monday night on the light-hearted NBC spy drama when Morgan, best friend of protagonist Chuck Bartowski, delivered a chicken-teriyaki sandwich to Big Mike, the boss at Buy More, the electronics chain where much of the action in Chuck takes place. The sandwich came wrapped in paper adorned with Subway’s familiar yellow lettering and — as no doubt intended — was hard for a viewer to miss.
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