Fictionalized Brands as Effective Product Placement
Posted by iTVX Staff on May 12th, 2009
As an antidote to the DVR culture that is making television commercials an advertising medium of the past, brands are increasingly turning to product placement as of means of reaching their audiences, albeit indirectly. And while these engagements might be now be an unavoidable aspect our entertainment, given our cluttered media lives, is it only a matter of time before we become adept at filtering out the noise? That’s not say that we’ll develop a brand immunity any time soon, but expose viewers long enough or too often and presumably, the relative effectiveness starts to wain. However, if we’re not being sold to, does this relationship change?
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