How Much Targeting Is Too Much?
Posted by iTVX Staff on June 25th, 2009
Lawmakers are prepping legislation about online privacy and trade groups are tightening self-regulatory standards. But do consumers care whether marketers send ads to them based on their Web activity? Mike Germano, the 20-something co-founder and president of Carrot Creative, says the answer is no.
Speaking at a panel at the OMMA Social conference Tuesday, Germano said that his generation is not concerned by the prospect of their data being mined for online ad-targeting.
“A call at dinnertime is an intrusion.” he said. Mail at home? Likewise an intrusion. But online ads are “going to be there regardless,” so they may as well be for something people are interested in.
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