37 Sites Ready To Implement OPA’s Bigger, Badder Ad Formats
Posted by iTVX Staff on June 30th, 2009
The Online Publishers Association announced Tuesday that 37 of its members, whose sites reach 68% of the total U.S. Internet audience, have begun offering the three new larger new ad units the group unveiled in March. Several — including The New York Times, CNN and MSNBC.com — are already running, or will soon launch, campaigns for brands such as Bank of America and Mercedes-Benz.
The rollout follows the OPA’s announcement of the new ad formats three months ago as part of an effort to encourage better ad creative and highlight the Internet’s potential as a brand advertising medium. The three jumbo-sized ad units are:
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