Action! Cinema Debut For Taco Bell Ads
Posted by iTVX Staff on June 30th, 2009
“Benjamins” are $100 bills, but what’s a “Roosevelt”? A dime, of course. While the expression may not be accepted as street slang, Taco Bell is doing its best to popularize the new coinage with a tongue-in-cheek music video appearing in National CineMedia’s First Look pre-show feature in movie theaters across the country. The one-minute spot debuted last week in theaters in 171 markets nationwide, before “Transformer: Revenge of the Fallen” and “Public Enemies.” The TV version of the ad is set to debut this week.
The music video stars Bobby Edner as a hip-hop wannabe — complete with a blinged-out convertible, sidekick and gaggle of adoring females — who raps in praise of Taco Bell’s low-price menu, with nine items priced at $0.79, $0.89, and $0.99.
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