Foes No More, Ad Agencies Unite With Internet Firms
Posted by iTVX Staff on June 30th, 2009
CANNES, France — Advertising agencies and Internet companies once viewed each other as foes, but are now coming together to harness the potential for online advertising. Like many other segments, online ad spending has slowed from its previous breakneck pace during the deep recession, forcing companies to devise new ways to chase fewer dollars.
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