Microsoft Silverlight For Xbox Live Eases Creative Across Platforms
Posted by iTVX Staff on June 30th, 2009
Advertisers and creative designers will soon have more artistic freedom to turn campaigns on Xbox Live into interactive and interconnected experiences reaching far beyond technology for television, Sean Alexander, director at Microsoft’s Advertising Business Group, said Monday. Microsoft plans to bring IAB specifications for rich media technologies, including Silverlight, to Xbox Live within the year. It will enable companies to build advertising campaigns that span four screens: desktop, television, mobile phone, and Surface. Microsoft’s Surface debuted last year when AT&T and Sheraton released promotions based on the technology.
Sphere: Related Content
This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar The global leader in product placement and branded entertainment valuation services. Read more from this authorTags: Branded Entertainment and Product Placement News