The Price for More Chuck: Escalated Product Placement
Posted by iTVX Staff on 1st July 2009
NBC’s last-minute renewal of Chuck in May was all about the numbers, so it’s not surprising that the network looked to the show’s major sponsor, Subway sandwiches, to shoulder a greater burden of the costs. NBC officials have confirmed that their decision to renew the show was made after Subway agreed to (shudder) “step up” its level of brand integration in the show next season.
Of course, you know what we’ll be getting in return: even more intrusive product placement on a show where we’ve already had to watch major characters tell each other how wonderful and delicious their Subway sandwiches are.
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