One of my core specialties is web series strategy, promotion and branded entertainment experiences that augment show content. As such, I work with a number of web series, many of whom overlap in genre. In a recent DM conversation with a web series producer on Twitter, he mentioned that one of the shows I’m working with is a competitor of his because they are both sci-fi series. That point immediately struck me because it never occurred to me that any online programs are in direct competition with one another as they are in a traditional TV environment. And if anything, TV programming is more about competing with coveted time slots to feed an antiquated ratings system of measurement, which has largely been eliminated due to DVR and Video On Demand options anyway. In fact, as the space continues to evolve, I see the biggest competitive challenge to be mindshare as viewers don’t have the time to consume programming every second of the day. Yet with the saturation of content available between tube and web TV, they certainly could!

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