Lifetime’s Project Runway to Strut Online
Posted by iTVX Staff on August 21st, 2009
Fans of Project Runway were happy to see the series continue, if on a new network, when the Lifetime network managed to wrangle the show away from Bravo. And now the network has announced that “ProRun” will be made available for free, with ads, online, something that was suggested — nay, demanded — right here over a year ago.Like similar reality shows, including Top Chef, there’s so much product placement in Product Runway that the more people viewing it in any medium is simply more value for advertisers. But cable networks have been less willing than broadcast networks to put stuff online out of the fear it would endanger carriage fee revenue paid by cable and satellite television providers, though this is not the first show Lifetime is offering in full episode form online. (Lifetime uses Brightcove for video, but disables embedding — still progress!)
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