Lindsay Campbell’s Next Act: Branded Entertainment
Posted by iTVX Staff on September 9th, 2009
The show is branded entertainment for American Express and will be distributed on the company’s “Open Forum Idea Hub” site. In a departure for Next New Networks, episodes won’t be posted on YouTube, with the thinking that the content is designed for small business owners coming directly to the American Express microsite, rather than random passerby video surfers. Each episode aims to provide a specific “rule” from a profitable or otherwise successful small business from around the country, including Thrillist, CafeMom, Etsy and the Myriad Restaurant Group. One to two new installments are scheduled to come out each week through the fall.Given Campbell has been largely off the radar since her CBS web show Moblogic was canceled, we checked in with her today. She and the original Wallstrip producers Adam Elend and Jeff Marks have all left CBS at this point, and formed their own digital studio Bright Red Pixels earlier this year. However, Elend and Marks continue to work out of the CBS offices in New York through an overhead deal with the network. Though Campbell said her heart is in web content — with Small Business Rules and an upcoming branded show for CBS her main projects right now — she’s currently out on “sabbatical” in Los Angeles shooting television commercials, which has the side benefit of keeping her health insurance current through the Screen Actors Guild.
Sphere: Related ContentTags: Branded Entertainment and Product Placement News


