CBS Interactive To Launch Multichannel Ad Campaign
Posted by iTVX Staff on 12th October 2009
CBS Interactive on Monday is expected to launch a multichannel industry ad campaign. The campaign, titled “Only CBS Interactive,” promotes the unit’s position as a leader in multiple categories, as well as its position as a Top 10 Web property worldwide.
The campaign builds on the “ONLY CBS” campaign from last spring, which touted CBS as the only network up in every key demo. The new campaign communicates the company’s position in offering the best brands the Internet has to offer.
“The ‘Only CBS Interactive’ campaign communicates our leadership in digital media just as the original ‘Only CBS’ campaign communicated the company’s leadership in network television,” said Neil Ashe, president of CBS Interactive.
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