Honda Gets on the Big Screen at Sundance
Posted by iTVX Staff on January 26th, 2010
LOS ANGELES (AdAge.com) — At the Sundance Film Festival, the streets of Park City, Utah have become so commercialized through the years that it’s hard to imagine any real estate still untouched by a marketer on either official or bootlegged pretenses. But at this weekend’s 26th annual festival, Honda will go where no marketer has gone before at the festival — on the big screen.
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