About Us
iTVX was formed in 2001 in response to the growing trend towards product placement in the entertainment industry, most notably in television. Frank Zazza, one of the early pioneers of the product placement industry, developed the iTVX Expert System to help quantify what was previously considered a qualitative advertising practice. Over the past several years, iTVX has emerged as the global leader in the field of product placement valuation measuring the evolution of product placement from TV to Film to web and mobile content.
Our Executive Team
Frank Zazza, CEO and Founder (914) 633-9111, x100
Stephene Kelley, Chief Strategic Officer (914) 633-9111, x121
Gary Cogland, VP Business Development and Sales (914) 633-9111, x140
Dr. Raymond Pettit, VP of Research
Karin Searle, Director of Operations (914) 633-9111, x123
Boris Vychodil, Chief Technical Officer, boris@itvx.com
Our Management Team
Jon Chattman, Director of Media and Creative Production (914) 633-9111, x134
Gary Trandiak, Human Resources Manager (914) 633-9111, x132
Frank M. Zazza - CEO and Founder -
Frank Zazza is CEO and founder of iTVX , has the responsibility for global marketing, strategic relationship development, and product leadership efforts across the company His primary goal is to foster the vision of making iTVX “the global standard for measuring branded entertainment.”Known as “the pioneer in product placement” his career spanned over 25 years, orchestrating over 100,000 TV and Film placements. He has received numerous prestigious awards for creative placements and captured the attention of the press, having been widely quoted in over 500 national and international magazines. In 1994 as the industry started to evolve, he appeared on “Dateline” with Jane Pauley as the marketing expert on product placement.Zazza has embraced academia as the new media future, speaking at numerous Universities including Wharton Graduate and the Columbia Graduate Business School, where he received “The Apple for Teacher Award” voted by the students as the best guest speaker. He is an avid table tennis and tennis player with championships from The New York Athletic Club, also a board member of The New Rochelle Police Foundation.Stephene Kelley - Chief Strategic Officer -
Ms. Kelley joined iTVX in 2006 to spearhead the formation of a new strategic direction that was focused around taking the existing iTVX service and developing new products and applications so iTVX would have a more diversified revenue stream. She was also responsible for the restructuring of the operational and accounting practices, and instituting plans and goals allowing iTVX to better understand the cost of offering the various services while allowing iTVX to manage cash flow so sound business decisions can be made.Before joining iTVX, Ms. Kelley operated a strategic consulting service specializing in helping foreign companies locate strategic partners in the US. She has worked with companies such as Hakuhodo (Japan), HDY Media Partners (Japan), Video Research (Japan), Centro Digital (Hong Kong), Teletrax (England), DataCheck (Latin America), and Front Line, Inc. (Japan).In addition Ms. Kelley was President of WorldTrax Media, a pioneering Video Verification service. Prior to WorldTrax Media, she was Executive Vice President of Initiative Media, responsible for analyzing their internal accounting and operational controls and developing new systems to identify and speed up payment of invoices with discrepancies.Ms. Kelley holds a BS in Psychology and Applied Science from Portland State University and has done graduate work at The University of Oregon and Portland State.
Gary Cogland - VP Business Development and Sales -
Mr. Cogland joined iTVX in early 2005 with over 16 years of media and advertising experience. Starting his career at Warner Bros. Domestic Television Distribution in 1988, Mr. Cogland has shaped his career to include positions at leading advertising agencies handing media buying responsibilities for advertisers such as Kraft Foods, Sara Lee, Mitsubishi Motors and Taco Bell.Following his agency tenure, Mr. Cogland spent several years on the media sales side of the advertising business, selling national network airtime for Nickelodeon, Nick at Nite and TV Land.In the years immediately preceding his joining iTVX, Mr. Cogland held the position of Director of Sales and Marketing for PVI Virtual Media Services.Mr. Cogland is a graduate of St. John’s University where he focused his studies on Communications and Business.
Karin Searle - Director of Operations -
A New Rochelle native, Karin Searle is the Director of Operations at iTVX where she passionately oversees the quality and continuity of all reports. She produces a weekly feature for MediaPost entitled, “The Featured Product Placements of the Week.” Her film and TV experience started as a district manager for Blockbuster and in domestic distribution for Twentieth Century Fox. A true believer in the effectiveness of product placement, Ms. Searle bought a Mini Cooper after seeing the film, “The Italian Job.”She graduated from Fordham University with a degree in History and Political Science, and is a Marketing Communications Masters Candidate at Iona College.
Dr. Raymond Pettit - VP of Research -
Dr. Pettit is VP of Research and Development at iTVX. He is author of a new book commissioned by the Advertising Research Foundation entitled “Learning From Winners” (to be released in July 2007), sponsored by Microsoft Corporation. Dr. Pettit works at the critical juncture of technology and marketing science to drive improved return on investment of marketing, branding, and advertising, and helps corporations foster innovation and accountability.Ray is also the co-author of “Market Research in the Internet Age” (John Wiley and Sons), the first book to establish the necessity of and framework for integrating marketing science techniques, processes, and methods with new and enabling CRM/CEM technologies. Dr. Pettit received his bachelors degree from the University of Michigan and both masters and doctoral degrees from the University of Illinois. He has been a Quantitative and Market Research Consultant and Executive for a number of U.S. and European firms.
Boris Vychodil - Chief Technical Officer -
Mr. Vychodil is a computer industry veteran with over two decades of experience. Starting his career at Duke University, he lead the effort to automate business processes and upgrade infrastructure for the Duke Library System. Since then, he has done software and infrastructure consulting based primarily on Microsoft technologies and platforms in a wide variety of industries. He has had 10 year associations with companies relating to the media advertisement business. He started this association with Worldtrax Inc. where he worked on software to collect broadcast information on commercial advertisements in over the air television broadcast. Subsequently he joined Datacheck USA, another company that monitors commercial advertisements and product placements, where he enjoys consulting on issues relating to software and company infrastructure. Mr. Vychodil is a graduate of University of Kansas.
The Management Team
Jon Chattman - Director of Media and Creative Production -
Mr. Chattman is the driving force between iTVX.com, overseeing all content and breaking product placement news. He also contributes original creative content in the form of written articles, interviews, and videos. He brings with him over eleven years of experience in the editorial field and entertainment world. He has regularly written on film, pop culture and community news for various publications—from community newspapers to national publications like The New York Post and TV Guide. He owns and operates thecheappop.com, an entertainment and humor website which he created in 2005. He has had two pop culture books released this year. He received a bachelor’s degree in Journalism from Pace University. All press inquiries may go through Jon.
Gary Trandiak - Human Resources Manager -
Mr. Trandiak oversees all aspects of human resources at iTVX from employee relations to recruitment to overall policy development. He uses his technology background to facilitate training of employees and to streamline administrative work through use of file systems and shared workspaces. He is currently pursuing HR Management Certification from Cornell University’s School of Industrial and Labor Relations, and has completed professional development courses in Human Resources, Project Management, Employment Law, Supervision and Management He holds a bachelor and master’s degree in Criminal Justice from Iona College with a concentration on organizational behavior and theory. He is a frequent guest lecturer at Iona’s graduate program.back to top
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