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	<link>http://itvx.net</link>
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	<pubDate>Wed, 27 Aug 2008 20:43:20 +0000</pubDate>
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		<title>Cracked shameless product placements - #1</title>
		<link>http://itvx.net/2008/08/27/cracked-shameless-product-placements-1/</link>
		<comments>http://itvx.net/2008/08/27/cracked-shameless-product-placements-1/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 20:43:03 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[iTVX Originals]]></category>

		<category><![CDATA[Branded Entertainment and Product Placement News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/cracked-shameless-product-placements-1/</guid>
		<description><![CDATA[
By iTVX Staff
Cracked.com&#8217;s Jeff Steinbrunner took on the product placement industry with his story today on the top ten shameless product placements of all time. The number one selection was Mac and Me, a film released shortly after E.T., that was essentially the same movie only, well, bad. The movie gets thrown under the bus [...]]]></description>
		<wfw:commentRss>http://itvx.net/2008/08/27/cracked-shameless-product-placements-1/feed/</wfw:commentRss>
		</item>
		<item>
		<title>FX acquires &#8216;The Border&#8217; in U.K.</title>
		<link>http://itvx.net/2008/08/27/fx-acquires-the-border-in-uk/</link>
		<comments>http://itvx.net/2008/08/27/fx-acquires-the-border-in-uk/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 19:55:02 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[Global Branded Entertainment]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/fx-acquires-the-border-in-uk/</guid>
		<description><![CDATA[Fox-owned cabler FX has acquired the Canuck crime drama “The Border” from Fireworks International, the television arm of U.K. distrib ContentFilm.Produced by Toronto-based White Pine Pictures in association with Canadian pubcaster the CBC, the 26-part skein will premiere on FX in the U.K. next spring, alongside such U.S. imports as “Dexter,” “The Wire” and “24.”
Full [...]]]></description>
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		</item>
		<item>
		<title>LonelyGirl making a comeback? New series will feature past stars and similar product placement</title>
		<link>http://itvx.net/2008/08/27/lonelygirl-making-a-comeback-new-series-will-feature-past-stars-and-similar-product-placement/</link>
		<comments>http://itvx.net/2008/08/27/lonelygirl-making-a-comeback-new-series-will-feature-past-stars-and-similar-product-placement/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 19:00:04 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[iTVX Originals]]></category>

		<category><![CDATA[Branded Entertainment and Product Placement News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/lonelygirl-making-a-comeback-new-series-will-feature-past-stars-and-similar-product-placement/</guid>
		<description><![CDATA[
By iTVX Staff
The creators of the scripted web series&#8216; Lonelygirl15 are back with another branded project - only this time don&#8217;t expect for viewers to think the series is actually real diary entries.  The &#8220;LG15&#8243; production company Eqal, which is headed by Greg Goodfried and Miles Beckett, have announced &#8220;The Resistance&#8221; is coming soon.
The [...]]]></description>
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		</item>
		<item>
		<title>Cracked&#8217;s shameless product placements: #4,#3,#2</title>
		<link>http://itvx.net/2008/08/27/crackeds-shameless-product-placements-432/</link>
		<comments>http://itvx.net/2008/08/27/crackeds-shameless-product-placements-432/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 18:54:51 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[iTVX in the News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/crackeds-shameless-product-placements-432/</guid>
		<description><![CDATA[
By iTVX Staff
Cracked.com&#8217;s Jeff Steinbrunner took on the product placement industry with his story today on the top ten shameless product placements of all time. Continuing our take on the story, here&#8217;s #4-2.
At #4 is I, Robot, which has been blasted for its blatant brands it seems every since it came out. The film is [...]]]></description>
		<wfw:commentRss>http://itvx.net/2008/08/27/crackeds-shameless-product-placements-432/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Heineken partners with Heavy.com</title>
		<link>http://itvx.net/2008/08/27/heineken-partners-with-heavycom/</link>
		<comments>http://itvx.net/2008/08/27/heineken-partners-with-heavycom/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 18:43:35 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[iTVX Originals]]></category>

		<category><![CDATA[Branded Entertainment and Product Placement News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/heineken-partners-with-heavycom/</guid>
		<description><![CDATA[By iTVX Staff
Today&#8217;s MediaPost Marketing Daily has an interesting story on Heineken linking up with Heavy.com in an attempt to draw more male interest.  Heineken and its &#8220;Premium Light&#8221; brand are sponsoring a new edition of &#8220;Hit List&#8221; - a countdown of numerous top tens - now branded with Heineken skin.
Tags: iTVX Originals, Branded Entertainment [...]]]></description>
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		</item>
		<item>
		<title>Japan&#8217;s Mixi Tops Facebook and MySpace</title>
		<link>http://itvx.net/2008/08/27/japans-mixi-tops-facebook-and-myspace/</link>
		<comments>http://itvx.net/2008/08/27/japans-mixi-tops-facebook-and-myspace/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 18:33:55 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[Global Branded Entertainment]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/japans-mixi-tops-facebook-and-myspace/</guid>
		<description><![CDATA[ Asuka Kosaka joined Facebook this year to connect with her English-speaking friends. But when the 29-year-old wants to share her thoughts and photos with 70 friends and family members in Japan, she heads straight for another site: Mixi.
Mixi (2121.T) may not have the global reach of social networking giants Facebook and MySpace, but in [...]]]></description>
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		</item>
		<item>
		<title>Summer Games Pay Off For NBC</title>
		<link>http://itvx.net/2008/08/27/summer-games-pay-off-for-nbc/</link>
		<comments>http://itvx.net/2008/08/27/summer-games-pay-off-for-nbc/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 17:20:25 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[Total Entertainment]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/summer-games-pay-off-for-nbc/</guid>
		<description><![CDATA[NBC Universal CEO Jeff Zucker continued the company&#8217;s buoyancy regarding the Olympics this week, reaffirming in an interview that the Games will yield a notable profit. NBCU so far has announced ad sales worth $1.25 billion.
Full Story
Tags: Total Entertainment 	
	
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		</item>
		<item>
		<title>CNN:  Tennis stars go glam at U.S. Open</title>
		<link>http://itvx.net/2008/08/27/cnn-tennis-stars-go-glam-at-us-open/</link>
		<comments>http://itvx.net/2008/08/27/cnn-tennis-stars-go-glam-at-us-open/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 17:01:29 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[Total Entertainment]]></category>

		<category><![CDATA[Branded Entertainment and Product Placement News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/cnn-tennis-stars-go-glam-at-us-open/</guid>
		<description><![CDATA[Models have the runway, actresses the red carpet and &#8212; when it comes to showing off their latest styles &#8212; tennis players have center court.  One emerging trend is to incorporate a cocktail-attire look into their performance clothes, especially if they&#8217;re playing under the lights at night. And, says tennis star Maria Sharapova, there&#8217;s no [...]]]></description>
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		</item>
		<item>
		<title>Cracked.com shameless product placement - #7, #6, #5</title>
		<link>http://itvx.net/2008/08/27/crackedcom-shameless-product-placement-7-6-5/</link>
		<comments>http://itvx.net/2008/08/27/crackedcom-shameless-product-placement-7-6-5/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 17:00:09 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[iTVX Originals]]></category>

		<category><![CDATA[Branded Entertainment and Product Placement News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/crackedcom-shameless-product-placement-7-6-5/</guid>
		<description><![CDATA[By iTVX Staff
Cracked.com&#8217;s Jeff Steinbrunner took on the product placement industry with his story today on the top ten shameless product placements of all time. Continuing our take on the story, here&#8217;s the writer&#8217;s #7-5.
Tags: iTVX Originals, Branded Entertainment and Product Placement News 	
	
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		</item>
		<item>
		<title>AdWeek: TV&#8217;s Future Looks Like Web&#8217;s Present</title>
		<link>http://itvx.net/2008/08/27/adweek-tvs-future-looks-like-webs-present/</link>
		<comments>http://itvx.net/2008/08/27/adweek-tvs-future-looks-like-webs-present/#comments</comments>
		<pubDate>Wed, 27 Aug 2008 16:54:00 +0000</pubDate>
		<dc:creator>iTVX Staff</dc:creator>
		
		<category><![CDATA[Global Branded Entertainment]]></category>

		<category><![CDATA[Branded Entertainment and Product Placement News]]></category>

		<guid isPermaLink="false">http://itvx.net/2008/08/27/adweek-tvs-future-looks-like-webs-present/</guid>
		<description><![CDATA[TV advertising is poised to change dramatically over the next decade, embracing the kind of targeting and user control already common on the Web,  according to a new report by Forrester Research.   Forrester lays out a decade-long evolution that will ultimately result in most programming delivered on-demand with targeted ad messages based on [...]]]></description>
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