The Q-Ratio™

Q-Ratio™ and Q-Index™

Although, within the iTVX methodology there are many proprietary metrics, certified processes, and patented technologies, the main component of the iTVX System is the Q-Ratio™*. The Q-Ratio™ is a unique metric that equates the Value of a product placement segment to that of a :30 commercial, allowing for a true cross-comparison between branded entertainment and conventional advertising spending.

As product placement has evolved into “branded entertainment,” “branded content” and a myriad of other related practices, it has also expanded into the content of every platform of entertainment available: in movies, on the web, in mobile technology and beyond. For iTVX, our core focus remains the same: maintain a consistent metric – the Q-Ratio™ – that acts as a universal currency for branded content in any of its forms, in any medium.

iTVX has also developed a metric for the measurement of Quality, called the Q-Index™. The purpose of the Q-Index™* is to show the quality of individual segments and average Quality of a report without accounting for duration. It differentiates between long placements of low Quality with high value and powerful, short placements. The Q-Index™ shows overall Quality of placement at any given moment of the segment and presents precise Quality of measurement in a visual, easily understandable report.

The iTVX ProValuator™*

This unique optimization tool within iTVX lets branded content professionals manage and predict the impact of integration treatments at the earliest stages of development. Establish criteria level assumptions (brand category, venue, storyline integration, brand essence etc.) to deliver a total quality and dollar valuation estimate. Search filters access benchmark analyses which best match model created to visualize potential results.

* = Patent Pending