Partners
Having developed a unique system for delivering Embedded Advertising solutions to clients, MirriAd’s virtual placement technology will maximize opportunities across many platforms, from user-generated content on the web to studio quality productions.
MirriAd’s post production capabilities allow marketers to integrate brands within content that has already become popular creating efficiencies because the marketing effort is dictated by viral success of the content. MirriAd uses the iTVX System as the common currency for branded entertainment and delivers accountable results for its clients using iTVX newest measurement platform – iTVX InWeb.
PQ Media is the leading provider of alternative media econometrics data to media stakeholders in need of actionable strategic intelligence for high-stakes investment decisions. Their proven research methodology and proprietary mapping system tracks, analyzes and forecasts spending, usage and trends in all 19 major segments and more than 100 sub-segments of the consumer and institutional media industries.
PQ Media’s Global Product Placement Forecast 2006 uses the iTVX Q-Ratio™ as an extensive reference resource and recognizes the iTVX system as the world’s most comprehensive product placement measurement solution.
“The ITVX Q-Ratio™, the world’s most widely used and respected product placement valuation tool.” – Patrick Quinn, President PQ Media
iTVX has formed a strategic partnership with Marketing Evolution which is a full service, highly custom marketing research firm that specializes in cross media measurement and optimization. They help companies manage and maximize performance by helping clients prove their marketing efforts, learn from the analysis of those tests, and apply the learning to improve results.
iTVX provides pre and post valuation measurement of branded entertainment placements and integrations to help marketers measure the media value of their branded entertainment programs. Marketing Evolution provides brand marketers with measurement of the return on marketing objectives (ROMO) to determine the impact of each brand placement/integration’s on the overall marketing plan. The combination of iTVX’s expert quality appraisal and Marketing Evolution’s gold-standard custom research creates the most powerful “real-time” understanding of brand involvement and value available today.
The ever-escalating penetration of DVR’s worldwide has increased the values and importance of product insertion. To expand and quantify the practice of branded content in Japan, iTVX has partnered with Hakuhodo DY Media Partners.
“The system developed by iTVX which measures the quality of product placement on both quantitative and qualitative aspect offers a tremendous solution. We believe the introduction of iTVX’s system will support the effectiveness of branded entertainment in the Japanese marketplace.” – Hiroshi Nakamura, General Manager of Hakuhodo DY media partner’s Media Marketing Division, the seventh largest agency holding company in the world.www.hakuhodody-media.co.jp
TVA Network is the largest producer and distributor of French language programming in Canada. The partnership between iTVX and Canada’s TVA goes beyond a traditional licensing agreement, and extends into the realm of full integration of the iTVX System into TVA’s global value chain model. The jointly-developed process extends across all levels of TVA’s business; from sales and marketing to programming to content producers and finally to advertisers. The ongoing objective is to monetize and standardize product placement opportunities and automate the process so a branded entertainment deal can be as clear-cut to execute as a standard :30 second brand spot.
TVA exclusively uses iTVX’s new ProValuator predictive modeling tool to manage client expectations and offer pre-production “forecast” of the quality and value a brand should expect. TVA is a pioneer in offering clients the ability to “Pay on Results” and therefore minimizing brand’s risk and allows them to influence the final outcome.“TVA strongly believes that the future is now, and that a :30 second commercial can no longer be the sole driver. Product placements are now brand vectors and TVA has the will and the duty to facilitate the process for its advertisers.” – Franz Fontaine, Senior Consultant for Media Creativity and Project Leader of iTVX at TVA, the largest producer of original content in Canada.
Fuse, Omnicom Media Group’s branded entertainment unit signed a ground-breaking exclusive licensee agreement for the
“As a reasonably new form of communication in the region, we need to assess product placement deals with value measures clients and partners would understand. We found that the Q Ratio of iTVX provided that kind of commonly accepted currency.”- Mai W. Jaouni, Regional Director, OmnicomMediaGroup’s Branded Entertainment specialist agency
Tags: Misc, agencies, branded entertainment, product placement, q-ratio, tva
May 27th, 2008 at 2:29 pm
to Frank Zazza,
impressive web site- I learned something new-If you go to
www.V-17.com and go to media .. in the news you will see articles about velocity17 and me.
Nice meeting you yesterday ps frankie had about 5 more cuts on his feet from that kiddie pool !!- I will be calling them today.
**8the ride home took an hour - to port liberty- should be about the same since we have to go up the harlem river.
regards Jerry