Archive for the 'Featured Product Placements of the Week' Category

Featured Product Placements of the Week

Posted by iTVX Staff on 12th June 2008

The following product placements highlight some of the best that was seen on television from May 28th through June 4th. These placements were interwoven into the very fabric of the stories becoming integral plot points or provided interesting ways of showing product integration within the program.
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Brandtique: ‘Hell’s Kitchen,’ ‘In Touch’

Posted by iTVX Staff on 5th June 2008

One really has to wonder about the people who watch Fox’s “Hell’s Kitchen.” Full of schadenfreude they must be–more than willing to take pleasure in someone else’s misfortune.

It would be one thing if the ranting, raving star/host Gordon Ramsay reserved his abrasive, abusive criticism for the competing chef’s creations in the kitchen. (The show takes what’s now a rote formula for reality TV, with amateur chefs competing for prizes with eliminations each week.)

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#1 Featured Product Placement: NCIS

Posted by iTVX Staff on 5th June 2008

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Q-Ratio™: 4.1909 (Ford Mustang GT) CBS’ “NCIS” When a former NCIS agent is found dead, the entire team is put in danger as they hunt after the killer.
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#2 Featured Product Placement: The Academy of Country Music Awards

Posted by iTVX Staff on 5th June 2008

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Q-Ratio™: 2.5699 (Home Depot) CBS’ “The Academy of Country Music Awards” The roster is set for an all star list of performers to appear on the 43rd Academy of Country Music Awards. Trace Adkins, Brooks & Dunn, Miranda Lambert and Montgomery Gentry are all set to perform on the 43rd ACMAs, broadcasting live from the MGM Grand in Las Vegas. The event honors country music’s top talent as well as the industry’s hottest emerging talent.
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#3 Featured Product Placement: Price is Right Million Dollar Spectacular

Posted by iTVX Staff on 5th June 2008

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Q-Ratio™: 1.8067 (Jaguar) CBS’ “The Price is Right Million Dollar Spectacular” The Price is Right Million Dollar Spectacular!
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#4 Featured Product Placement: The Big Bang Theory

Posted by iTVX Staff on 5th June 2008

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Q-Ratio™: 1.6041 (iPod) CBS’ “The Big Bang Theory” Penny’s break-up spurs Leonard to summon the courage to ask her out, and each goes to Sheldon for advice on their upcoming date.
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#5 Featured Product Placement: Hell’s Kitchen

Posted by iTVX Staff on 5th June 2008

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Q-Ratio™: 0.3961 (In Touch Magazine) FOX’s “Hell’s Kitchen” The remaining chefs are challenged in a task that requires them to create a total of four dishes with 20 ingredients. With the teams uneven, one of the aspiring chefs on the Red Team has to join the Blue Team instead. One contestant’s hopes of becoming the next big talent in chefdom are placed in jeopardy by a cutting injury that requires medical attention. The chefs face their toughest audience yet when two food critics arrive to evaluate their performances.
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Featured Product Placements of the Week: Week of June 05, 2008

Posted by iTVX Staff on 5th June 2008

The following product placements highlight some of the best that was seen on television from May 18th through May 24th. These placements were interwoven into the very fabric of the stories becoming integral plot points or provided interesting ways of showing product integration within the program.

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#1 Featured Product Placement: My Name is Earl

Posted by iTVX Staff on 29th May 2008

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Q-Ratio™: 2.0062 (Klondike) NBC’s “My Name Is Earl” When relational problems arise between Earl and Billie, he is forced to choose between Karma and her.
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#2 Featured Product Placement: NCIS

Posted by iTVX Staff on 29th May 2008

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Q-Ratio™: 1.5492 (Scrabble) CBS’ “NCIS” Palmer is put in grave danger when he becomes the target of an anonymous murderer, whom only he can recognize.
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iTVX: Measuring Product Placement Evolution

Product Placement. Branded Entertainment. Integration.