Archive for the 'Product Placement and Industry Research' Category

More than 140 million U.S. consumers will be paying for mobile broadband services in 2013–up from 46 million in 2008, according to a new study by Parks Associates.

Full Story

Share This

Web video consumption has increased by one-third over the last year, MediaPost says, citing new comScore numbers. U.S. Internet viewers watched 12.7 billion videos and clips during November 2008, a 34% increase from the year before, the site says. YouTube continued its dominance in the field, accounting for 40% of the audience, though sixth-place Hulu had the longest average view per session, at almost 12 minutes, MediaPost says.

Full Story

Share This

This year is going to be a rough one for brand advertising, according to a new report from JP Morgan Chase. The economic downturn has created a climate in which performance-based advertising will grow at an even faster rate than it has compared to brand advertising in previous years.

The report, “Nothing But Net: Outlook for Global Internet Stocks in 2009,” notes that performance-based advertising has steadily gained share of total U.S. online advertising dollars over the past five years. This year, search is set to increase by 10% to nearly $16 billion, while graphical ads, both performance-based and branded, will increase by just 6.3% to $8.4 billion.

Full Story

Share This

Online video viewing has increased nearly one-third over the past year, according to new data released Monday by comScore. U.S. Internet users watched 12.7 billion videos in November, up 34% from the year-earlier period. YouTube-owner Google maintained its dominance of the online video audience, with a 40% share of views. Fox Interactive Media, which owns MySpace, was a distant runner-up, with a 3.5% share. Viacom Digital placed third, at 2.6%.

Full Story

Share This

According to the  Leichtman Research Group, the twenty largest cable and telephone providers in the US,  representing about 94% of the market, acquired approximately 1.3 million net additional high-speed Internet subscribers in the third quarter of 2008. These top broadband providers now account for nearly 66.7 million subscribers. Cable companies have 36.5 million broadband subscribers, and telephone companies have about 30.2 million subscribers.

Full Story

Share This

Older viewers who often complain that young people spend too much time in front of their television sets may be brought up short by a new study indicating that they spend twice as much time watching TV as the younger set.

Full Story

Share This

Streaming video continues to be favored by U.S. users, and it’s increasing at a faster rate than downloading video. According to a new study by research company Ipsos MediaCT, almost 57% of U.S. Internet users have streamed at least one video in the last 30 days as opposed to 22% who have downloaded video. The research shows that streaming of video has risen 50% over the same time period a year ago, while downloading video registers a 19% rise.

Full Story

Share This

Growth in online ad spending has significantly decelerated, leading industry analyst firm eMarketer to lower its revenue expectations for 2009.

Online ad spending will climb by 8.9 percent next year, from $23.6 billion to $25.7 billion, eMarketer says. Back in August, just prior to Wall Street’s meltdown, eMarketer predicted that spending would surge by 14 percent in 2009. But the economy is now taking its toll on all segments of media.

Full Story

Share This

Online ad spending remains virtually flat this year–with the third-quarter total of $5.9 billion only 2% ahead of each of the last two quarters, according to the latest figures from the Interactive Advertising Bureau and PricewaterhouseCoopers.

Full Story

Share This

TV viewing has hit a record high even as content consumption online and through mobile devices continues to grow, a new Nielsen Co. report finds, TelevisionWeek reports. The average U.S. home watched TV 8 hours and 18 minutes per day during the 2007-08 season, with the average person watching 142 hours per month, up five hours from the year before, the magazine says. Olympic coverage, sporting events and election news also drove increases in online consumption.

Full Story

Share This