Archive for the 'Product Placement Research' Category

Nearly 70% of men ages 18 to 34 would rather rather give up TV than the Internet, according to new research commissioned by Web content provider Break Media. And 26% would rather surf the Web than have sex.

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By iTVX Staff

A story in Mediweek confirms what we already know: the significance of the 30-second commercial is fading. The article shows how DVR skipping and the aftermath of last year’s writers strike has really helped drive costs for 30-second spots way down in primetime. The information is taken from TargetCast TCM. Read the rest of this entry »

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By iTVX Staff

A staggering statistic by ABI Research… Nearly two-thirds of households with high-speed/broadband Internet connections watch videos online. That’s up from just a third a year ago. The survey goes on to say over half of those viewers were young adults. As pointed out in a survey by ComScore earlier this fall, roughly 1/2 of people under 30 said they used the Internet for watching shows and movies online at least once a month. How often to you watch television or films online?

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Over-Content Ads Becoming More Acceptable
Comments on a part of the Dynamic Logic AdReaction 5 Study, released recently, show that consumers continue to feel that the “appropriate” number of ads that appear over the content of the Web pages they are browsing is two per hour. This number is consistent with the results for the same question asked in previous surveys conducted in 2003 and 2005. A median was used, as opposed to mean, since the distribution curve is asymmetrical.

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Despite the rapid rise of online media, television, followed by newspapers and radio, remain the most credible sources of news and information, according to a nationally representative survey conducted by Opinion Research Corp. for online communications marketing and content distribution firm ARAnet. Read the rest of this entry »

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Forecasters at media shops including ZenithOptimedia and Magna made initial predictions late last year for advertising expenditures in 2008, but quickly began scaling back their estimates. The projections weren’t that rosy to begin with—predicting percentage gains in the mid single digits, not great for a year with the Summer Olympics and a presidential election. By July of this year, both shops had downgraded their expectations to the low single digits.

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Love a rap artist’s music, and you may develop fond feelings for the products placed in that artist’s rap video. That is essentially the conclusion that a team of investigators came to in a research article published recently in Psychology & Marketing. Read the rest of this entry »

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By iTVX Staff

As if you didn’t know already the popularity of DVR is continuing at a rapid rate. In today’s Media Life, it tells how networks like The CW are benefitting from it the most. Fox is as well. Check out the Full Story to get some of the staggering numbers.

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Just how effective is that Burger King ad in the game NFL Street? Marketers have often wondered. Considering that more than a third (36 percent) of gamers actually bought, talked about or sought information about a product after seeing an ad in a videogame, per Nielsen Games, a case can be made that they are very effective. Read the rest of this entry »

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As budgets continues to tighten, marketers are resisting industry hype about emerging “cool” tech tools and are taking a cautious approach to experimenting with new media, according to a recent Forrester Research study.

The research reveals that although 80% of marketers say the benefits of adopting emerging channels are worth the challenges of trialing, 60% struggle to build the case for interactive marketing, and 68% would rather wait to adopt interactive channels until after they are proven. This year, Forrester’s annual Interactive Marketing Channels adoption study looks at where marketers are distributing funds. Participating in the study were 333 marketers at companies with more than 200 employees in 7 industries.
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